Technology has enabled many new ways for people to get involved with causes they care about. Mobile solutions empower organizations to deliver a streamlined and integrated fundraising and communication donor experience. Mobile giving is now one of the top three donation channels, following online gifts and nearly tied with live event donations.
Mobile giving is now one of the top three donation channels, following online gifts and nearly tied with live event donations.
A Better Donor Experience
Mobile giving allows donors to stay in control: Giving is simple, convenient and allows donors to have total control over the donation process.
Donors give more money through a convenient and interactive experience: The average mobile pledge is $107 and $167 at events.
Passionate donors can setup recurring gifts in less than one minute: Recurring givers donate twice as much annually as one-time donors.
People are less likely to change their mobile numbers: More than ever before people keep their mobile number from decade to decade. Mobile number has become the most important record in your donor database.
Engage Donors With Mobile Messages
Mobile isn’t just a means to gain more donations, it’s a great way to stay in touch with existing and potential contributors (99% open rates). After contributing to a campaign, donors want to receive mobile messages to learn more about programs and opportunities to volunteer. People increasingly want transparency from nonprofits, and they want to know how their donations are being used.
(See example rescue foundation example below)
Smartphones Replace Dumb Phones, Flip Phones and Zach Morris Phones
With smartphone adoption surpassing 75% in the US, fundraising and communication opportunities are at an all time high for charitable organizations. Whether you desire to gain new donors, increase recurring gifts, transform volunteers into fundraisers or simply engage your base… there has never been a better (and more financially viable) time to go mobile!