Reporting for Good Morning America, Gillian Mohney covers the moving story of New Hampshire high school students who donated their senior trip money to their Principal to pay for her cancer treatment. Gillian, a Graduate of the Columbia School of Journalism, is now a digital reporter for ABC News covering health and breaking news in articles and digital video.
The Touching Reason Why Seniors Donated Their Class Gift to Their Principal
By Gillian Mohney | Good Morning America | 5/27/15
A New Hampshire principal battling a rare cancer was brought to tears when her senior class unanimously decided to give up their senior class trip and donate nearly $8,000 to her medical care. “She’s just very caring, very selfless, and we wanted to be selfless, too,” Ian Baker, a senior at the school told ABC affiliate WMUR-TV.
Principal Courtney Vashaw said she had “no idea” her seniors were planning on surprising her. They tricked her to coming by telling her it was for a senior meeting, she said. Once she arrived, the entire senior class announced that they had unanimously voted to donate their funds to Vashaw “If I even make it through the graduation without being a teary, soggy mess, it’s going to be a miracle,” she told ABC News.
The generous students featured in Gillian Mohney’s article who decided to donate their senior trip funds for their beloved Principal’s medical bills have earned her gratitude and the respect and attention of their school, community and media at large.
For any fundraiser, donor recognition should be an essential element of every one of your fundraising campaigns. By acknowledging your donors, you not only thank them for their contribution, but you help to strengthen the relationship which fosters loyalty and improves lifetime value for future repeated giving.
However, care must be taken to ensure that your recognition is substantial enough to be meaningful, but not so extravagant that your donors will start to worry about how their donations are being spent. This is especially true for smaller organizations that rarely have the budget or resources for grand gestures.
An economical and significant way that you can thank your donors is to let them see what their donations are helping your organization to accomplish. For example, calling to personally thank them and tell them know how they are making a difference, sending out text updates with stories and statistics credited to their donations, creating simple ‘Thank You” videos to share on your donation form, or dynamically displaying the real-time progress of a fundraising event showing a running total of pledges received with callouts for individual donors are simple ways to show gratitude.
Final thought: With a little creativity and some thoughtful consideration, your organization’s donor recognition efforts will allow you to thank your donors while making a positive impact on your bottom line.