In his breaking news article for Forbes, Mike Ozanian covers the long-awaited resignation of FIFA president, Sepp Blatter and how the move will help improve the controversial not-for-profit organization’s value.  A Forbes Executive Editor and co-host and Managing Editor of the 3-time New York Emmy award winning Forbes SportsMoney on the YES Network and Fox Sports, Mr. Ozanian considers himself a traffic cop at the intersection of money and sports.

Sepp Blatter Resigning From FIFA Will Boost Value Of World Cup


By Mike Ozanian | Forbes | 6/2/15

Sepp Blatter is resigning as president of FIFA, soccer’s governing organization, he announced Tuesday. Despite the arrest of seven FIFA officials last week on racketeering charges by the U.S. Department of Justice, the 79-year-old had been adamant up till today that he would not resign, saying, ”We, or I, cannot monitor everyone all of the time.”

U.S. authorities have alleged that soccer officials in North and South America received more than $150 million in bribes, much of it for doling out broadcasting and marketing rights to FIFA tournaments. Blatter insisted he could restore trust in world soccer after a pair of corruption investigations brought ”shame and humiliation” on his organization and the world’s most popular sport.

mobilecause-outlookSoccer Fans have been glued to their seats watching the sensational developments surrounding the Fédération Internationale de Football Association, or FIFA. Amid allegations of corruption and arrest of seven FIFA officials, Sepp Blatter, announced that he would step down as president of the controversial Swiss-based nonprofit organization.

Under the microscope now are FIFA’s potentially non ethical fundraising and spending practices, which are endangering relationships with sponsors. Perhaps after a serious “overhaul”, FIFA may be able to regain their confidence.  Nonprofits can look at FIFA as an extreme cautionary tale. By keeping sponsors and donors in the know, you can maintain your organization’s integrity to secure their full confidence in both good times and bad.

Ethical Fundraising Starts with Transparency

Be as open as possible with your financial information and you will create trust. Beyond required 990 tax filings, annual reports are a great way to provide comprehensive information to your audience. Also, in addition to explanations of where your revenue from your ethical fundraising comes from and where it is spent, you can also include photos, graphics and interesting case studies, which help to tell the full story.

Be Accountable To Make It Count

The best way to establish accountability is simply by making sure that you are fulfilling your mission statement purpose and efficiently delivering the value, help or service that you have committed to in order to make a positive difference for those you serve. For example, if your commitment is to raise money through crowdfunding to provide scholarships to underprivileged youths, then you must ensure that you have the processes in place to recruit donors, collect the funds and distribute them once they’ve been collected.

Fiscal accountability through accurate recording and reporting of your ethical fundraising results and details about how money will be used will also keep you transparent and accountable. One way is to create a simple chart or graphic with easy-to-grasp visuals that show how donations are being spent, which you can include on your website or proactively send out to your constituents via text message.

Let Your Website Shine Through

Remember to maintain your website with updated information about your programs, fundraising events, success stories, staff and board member data and your organizations reports and IRS determination. The more information you provide, the more transparent you will appear. Just make sure what you publish is up to date and accurate.

Keep Everyone Informed, For Better Or Worse

When adversity strikes your organization your best option to maintain donor confidence in your ethical fundraising practices is to meet the challenge head on. Face the reality of the situation and commit openly to finding a solution. You can then bolster trust by providing an honest assessment of what went wrong, the reasons why it did, how you plan to overcome the present challenge, and what you are prepared to do to ensure it doesn’t happen again in the future.

Ethical fundraising practices like transparency and accountability will help your organization gain and maintain the trust and confidence of your sponsors and donors.

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