In his Mashable article, JP Mangalindan reports on the latest changes to Facebook’s News Feed algorithm. Mangalindan is a technology reporter and a former writer for Fortune, where he covered business and technology. Mashable is a leading source for news, information and resources.
Facebook News Feed changes again: Now it’s all about time spent reading
By JP Mangalindan| Mashable | 6/14/15
Facebook revealed on Friday that it has tweaked the stream of information you get on the service once again — this time to factor in the amount of time you spend looking at a post.
Previously, how high or low a post showed up in your News Feed — or if it showed up at all — depended on how much your Facebook friends liked, commented on, or shared it. But no longer.
“It’s not as simple as just measuring the number of seconds you spend on each story,” wrote Facebook software engineer Ansha Yu in a company blog post Friday. “Some people may spend 10 seconds on a story because they really enjoy it, while others may spend 10 seconds on a story because they have a slow Internet connection.”
Facebook News Feed Changes
As of Friday, Facebook news feed update changes could mean changing up the content you post on the social media site. This isn’t necessarily a bad thing, because optimizing the quality of your content will benefit all content across your organization’s site and social media strategy.
Content Worth Reading
The reason people stay on a site or Facebook post longer is because they are interested. With Facebook’s latest change to their News Feed algorithm, posts with longer engagement time – and similar future types of posts – will show at the top of the feed.
1. Make your content smart or just plain funny.
- People want to feel smart
- Use clear and simple language about deep topics
- Include humor
- Use the word “you”
2. Make it different and emotional.
- Your content may not be completely original, but you can still make it brand-worthy, distinct and superior
- People love content that makes them feel something
- Awe, anger and anxiety have the most affect on people
3. Make it mobile-friendly. Social media sites and apps are already mobile friendly, but you should keep mobile-friendliness in mind if you link to, or repurpose content on your website. Nearly half of all internet users are viewing your content from a mobile device.
4. Make it readable.
- Use simple fonts (especially for the bulk of the content)
- Stick with clean designs that don’t distract from what you’re trying to say
5. Make it human. If you know your readers, you can make personal references by addressing them (“you”) and yourself (“me” or “I”). Try to write as though you are having a conversation with a friend or business acquaintance.
- Tell them a story
- Be personal
- Create a clear outline of what you are trying to say
- Include pictures to show what you are talking about