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Lottie O’Conor‘s recent article for The Guardian includes feedback from Innocent, Arsenal Football Club, KPMG and the RSA Insurance Group that explains why finding the right charity partner can be invaluable, and how your organization can be invaluable to a partner. The Guardian covers American and international news for an online, global audience.

What Corporate Sponsors Look for in a Charity Partnership

how nonprofits can get corporate sponsors

By Lottie O’Conor | The Guardian | 7/15/15

The right corporate partnership is a mutually beneficial arrangement: for the charity, funding, support and increased visibility; for the sponsor, brand building, good PR and the chance to “make a difference.”

Sponsorship can be anything from funding a one-off event to a long term partnership or project, but with over 180,000 charities in the UK, competition for the most lucrative sponsors can be fierce. What do corporate sponsors look for in their charity partnerships?


How NonProfits Can Get Corporate Sponsors

Charity partnerships offer benefits to both the corporation and the nonprofit they are sponsoring. Ms. O’Connor’s article identifies 5 things that will affect how nonprofits can get corporate sponsors to help them to carry out their mission.

how nonprofits can get corporate sponsors, RSA, School for Social Entrepreneurs

RSA partnership with the School for Social Entrepreneurs

how nonprofits can get corporate sponsors, KPMG partners with Living Wage

KPMG partners with Living Wage

how nonprofits can get corporate sponsors, The Big Knit

The Big Knit has become one of the most recognizable charity corporate partnerships in the UK.

how nonprofits can get corporate sponsors, Arsenal Football Club

Arsenal Football Club’s history of giving back to its community can be traced back more than 125 years, when early match day program cards were sold to raise money for Homes for Working Boys at the club’s former home in Woolwich, south London.

how nonprofits can get corporate sponsors, RSA invests

Instead of one-off corporate donation, RSA invests in leaders of social enterprises.

Leverage Mobile Technologies to Position Your Organization for Success

Each of these examples of how nonprofits can get corporate sponsors to support their organization can be achieved as long as you are effectively communicating and fulfilling your mission, engaging supporters and raising awareness in order to make a positive and significant impact.  On of the most effective ways of doing this The best way to do this is with mobile communications and fundraising, which allow your organization to easily keep your donors and supporters informed, excited and ready to give to your cause.

Create an even bigger impact that will be noticed by your potential partners by creating co-branded, mobile-optimized forms for surveys, petitions, sign-up, donations and more.

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