Laura Klairmont, Associate Producer at CNN, wrote about Corinne Cannon and DC Diaper Bank‘s mission to provide diapers to low-income families from Anderson Cooper’s upcoming 2015 Top 10 CNN Heroes TV special. CNN is a leading source for the latest breaking news and information on the top stories and news.
Food stamps don’t buy diapers, so one mom found this solution
By Laura Klairmont | CNN | 9/10/15
Nearly 30% of parents in the United States cannot afford diapers, which can cost up to $100 every month per baby. And it is an expense not covered by food stamps.
“I thought how impossible it would be, on top of having the stress of a newborn, if you are wondering where your baby’s next diaper is coming from,” Cannon said.
But for Cannon, the work is about more than giving away diapers.
“We’re using diapers as a way to bring families in the door, to have them engage with social services for their other needs,” said Cannon, whose group partners with other local nonprofits that help families.
DC Diaper Bank Has Families with Babies Covered
Corinne Cannon founded the DC Diaper Bank after the eye-opening realization that came from her own experience with her infant son. Diapers are expensive, especially for new moms of low-income households. In addition to all the concerns that come from having to care for their newborns, these women also had to cope with the added stress of not being able to afford clean diapers for them. Cannon created DC Diaper Bank, a resource to get the much-needed necessity to low-income families because you can’t buy diapers with food stamps.
Knowing What Needs To Fill
The benefits of listening to others can pay off for your organization whether you are looking for ways to improve your mission work or your donation process. The best way to find what needs improvement and what matters most to those you serve and those who support your cause is to ask. Surveys and polls are easy to create and even easier to include in your mobile marketing strategy so you can pinpoint the areas of greatest need so your money and time can be applied for immediate and greatest impact.
Create a custom form with mapped fields for reporting purposes from within your MobileCause account, then schedule a mobile message to send the link to your form to those you want to hear back from. Your volunteers can talk to your beneficiaries to assist them in the completing your survey from any mobile device.