Fundraising Forecast: Sunny With A Chance of Change

According to a fundraising forecast published by Indiana University’s Lilly Family School of Philanthropy last week, charitable giving is expected to increase by 4.8% in 2015 and 4.9% in 2016. Those figures are hopeful after the 2014 Charitable Giving Report found average giving the United States only increased by 2.1% last year.

Record-Breaking Online Giving

Not only is it more convenient for supporters to complete contributions from their smartphone or home computer, it is easier for organizations to stay connected and build a loyal relationship with them. According to the 2014 report, online giving grew by more than 10% for small organizations and averaged an 8.9% growth on top of the 13.5% growth from 2013! Supporters will continue to shift their method of giving to online and mobile donations.


Fundraising Forecast

Mobile Takes Over, World Domination Expected

Speaking of shifting the fundraising forecast – Mobile is changing the world! Not just in terms of communication, but also in how we conduct business and fundraise. Studies have proven responsive donation pages increase gifts by 34%.

Millennials are the driving force in the mobile world and they are plugged in in a big way. Want to reach a Millennial instantly? Text message them. 90% of text messages are opened within 3 minutes on a mobile device. By 2025, Millennials are forecasted to comprise 75% of the workforce (which means they’ll earn 75% of the national income) so starting a loyal relationship now will build a lifetime of value. Mobile is not just for fundraising. Strong branding, communication and marketing are just some of the business possibilities. Entering the mobile world is stepping into the world of the future.

Are Emails Killing Your ROI?

We’ve all heard the phrase, “Time is money.” Relying primarily on email marketing for your organization’s fundraising efforts may not be a costly option. While almost 1/3 of nonprofit online revenue was generated by email calls to action in 2014, consider where the other 66% came from.

Why spend valuable hours laboring over your email marketing campaign, then several more hours on your website donation page, when you can set up mobile fundraising that covers all your bases in less than an hour? Optimizing your ROI by integrating responsive donation and crowdfunding pages with mobile fundraising AND email marketing saves you time, increases revenue and creates valuable communication channels with your supporters.

In the end, revenue is still revenue. However, using mobile fundraising puts time back on your side and increases revenue in your organization. Why not take advantage of the cheery 2015 fundraising forecast and make mobile work for you?


jessica-bernsteinBy Jessica Bernstein, MobileCause Marketing Manager

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