Using mobile pledging at your live fundraising event adds a dynamic energy. The room is quickly pulled together to achieve the goal for the night. Individuals feel good about their contribution from seeing their name up on the Fundraising Thermometer. That magical moment won’t happen all on its own, though. People still need to feel compelled to give. And that won’t happen without the right call to action at the right moment. The emotional appeal is crucial – people won’t give unless they feel that they need to give. A big piece of getting this right is figuring out who is doing the ask. Choosing the right fundraising speaker to stand up in front of your event’s attendees and ask for donations can be an art form in itself. This isn’t always the same person that is the MC for your entire event. They will be the face of your organization at the most crucial moment – the time to give. MobileCause has seen a lot of events succeed thanks to a skilled and savvy host. Here are the kinds of fundraising speaker we’ve seen succeed the most. The ideal host or MC will have some of all of these traits no matter what kind of event you put on.
1. The Emotional Asker
“The emotional appeal is the most important part of your call to action.”
The emotional appeal is the most important part of your call to action. There are so many good causes that need money. Why is your organization the one to pick above all others? Numbers and facts can do a lot but humans respond most to the emotion behind a cause. The Emotional Asker effectively gets across the heart of your organization through sincere storytelling. Since the dawn of recorded time, humans have been fascinated by stories. It helps us connect with each other, understand the human condition, and try to make sense of injustices and wrongs in the world. Every organization affects individuals and those individual stories are what moves people to help. The Emotional Asker is able to tell these heartfelt stories better than anyone. They can move attendees to tears, and express how meaningful your organization is to someone’s life. Culminating with the impact of your organization, The Emotional Asker gracefully move into how your supporters can contribute to make more of these stories possible.
2. The Fearless Asker
“Your event may have several moments planned, but it’s all in service of getting your organization more donations.”
Your event may have several moments planned, but it’s all in service of getting your organization more donations. It’s the only reason you’re there. You know it, and most of the attendees probably realize this as well. The Fearless Asker not only know this, but they go into this portion of the event without reservations. There’s no shame in asking for money. The Fearless Asker knows he’s in a room of people who believe in your cause and your organization’s mission can’t be accomplished without funding. A confident ask also reflects the confidence of your organization in your cause. And it reflects competency in your organization’s ability to put people’s money to good use. A meek or humble ask may win some sympathy donations, but the highest volume will come from someone who can portray a sincere belief that your organization deserves to keep doing excellent work. The Fearless Asker has no problem directly asking people to give money to make that happen.
3. The Charming Asker
“A fearless ask doesn’t mean an aggressive ask. The Charming Asker knows how to work a crowd.”
A fearless ask doesn’t mean an aggressive ask. The Charming Asker knows how to “work a crowd”. They put off a vibe of trust, warmth and reliability. As the face of your organization for this moment, a likable host feels like a beloved friend asking for help. The ideal Charming Asker has a way of getting people to respond to an ask with “Of course I’ll help”. The Charming Asker is also excellent in interacting with attendees while pledges are coming in. This is one of the most crucial elements to keep the exciting momentum going, and getting more people to feel comfortable giving. The Charming Asker continually glances at the Fundraising Thermometer and verbally recognizes donors. This is a big deal for attendees because they are being acknowledged for their generosity. Individual attention is extremely gratifying for donors. This is a very valuable strategy because it encourages hesitant attendees sitting nearby the recognized donors to get involved too. The Charming Asker draws people in, and makes them feel special for giving.
4. The Friendly Asker
“This is a high profile member of your organization, or well-known volunteer or supporter, who is familiar with a lot of the faces in the crowd.”
A close relative of The Charming Asker is The Friendly Asker. This is a high profile member of your organization, or well-known volunteer or supporter, who is familiar with a lot of the faces in the crowd. They have the ability to draw in donations by using personal history, familiarity and friendship. The Friendly Asker is comfortable calling out specific attendees by name and encouraging them to give. Depending on your constituents, this can become playful, such as, “Come on, Sue, I don’t see your phone out” or “George, I know you can give more than that”. This kind of friendly ribbing uses the personal recognition of The Charming Asker, and adds a more casual vibe of a fun party. This can also be a good way to encourage some friendly competition. Not every organization’s supporters and staff have a personality that would welcome this. The Friendly Asker knows how far to go to get more out of the room without turning off potential donors.
5. The Funny Asker
“The Funny Asker knows that well-placed humor can open up wallets. Laughter releases stress and creates a more comfortable environment.”
Pulling techniques from both The Charming Asker and The Friendly Asker, The Funny Asker knows that well-placed humor can open up wallets. Laughter releases stress and creates a more comfortable environment. Attendees feel more a part of the community within the room when they are laughing together, and that unity dovetails perfectly into the community striving to reach the fundraising goal together. Whether it’s joking about traffic or teasing attendees that dinner won’t be served until the goal is met, The Funny Asker is able to skillfully transition to using a good sense of humor to ease attendees into feeling more comfortable and giving more. The Funny Asker is not an insult comic. Mean-spirited jokes at the expense of attendees, the organization or the staff of the venue won’t help. The Funny Asker uses comedy in a positive, fun, and empowering way to bring the room together and encourage support of the organization.