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In an article for International Business Times, Christine Caparras reports how Red Nose Day Charities have raise $21M thanks in part to the success of Coldplay’s “Game of Thrones: The Musical” entertaining video.  Christine Caparras is a Media & Culture reporter for International Business Times.

Coldplay’s ‘Game Of Thrones: The Musical’ Helps Raise $21M For Red Nose Day Charities [Watch Full Video]

Kit Harington, who plays Jon Snow in the HBO series “Game of Thrones,” was part of the musical skit produced by Coldplay that earned millions for charity. - Reuters

Kit Harington, who plays Jon Snow in the HBO series “Game of Thrones,” adds his star power to the musical skit produced by Coldplay that earned millions for Red Nose Day Charities. – Reuters

By Christine Caparras | International Business Times| 5/28/15

A full week after the much-loved “Game of Thrones: The Musical” first aired on NBC’s “Red Nose Day” special, the charity has announced that it has gathered over $21 million in donations. The Red Nose Day fundraising project was intended to help charities and institutions for children living in poverty across the United States.

“Game of Thrones: The Musical” was a 12-minute skit produced by British rock band Coldplay. It originally aired as part of a three-hour NBC special that brought together popular musicians, actors and other artists who used their talents to entertain and encourage people to donate.

Donations are still currently being accepted. Those who wish to help may visit the Red Nose Day official website.

mobilecause-outlookGame of Thrones Parody helps Keep Red Nose Day Donations Coming

One of the most memorable installments of the 3-hour Red Nose Day Charities fundraising extravaganza was the “Game of Thrones: The Musical” parody by British rock band, Coldplay. In the documentary-style video, Coldplay frontman, Chris Martin attempts to team up with the Game of Thrones cast members to record songs he and his band have been secretly working on for a Broadway-bound musical based on the wildly popular HBO series. Hilarity abounds, from award-winning actor Peter Dinklage, a.k.a. Tyrion Lanister, singing about surviving when other characters on the show have met with grisly deaths, to Daenerys Targareyen player, Emilia Clark, suffering through the outrageously titled, reggae-inspired “Rastaferian Targaryen”. Emilia refutes director, Martin’s view that the video is the best idea the band has ever had by stating “One word that springs to mind when I’m thinking of this project is Titanic. But not in terms of the successful movie; in terms of the unsuccessful boat.”

One thing is clear, the comedic spoof was a hit! The video, which includes a plea and link for viewers to donate to Red Nose Charities, has gone viral, and helped to raise $21M in only one week after the televised event.

Comedy works! Make it work for you!

While you may not have access to such heavy hitters as Coldplay and the cast of Game of Thrones, or the budget to produce a high quality video spoof, you can still put together a great comedy-filled fundraising event with side-splitting talent sure to help your organization increase donations and laugh all the way to the bank.

Consider your local comedy club for your next fundraising event. Many clubs regularly offer their location and comedians for special events and you can work with them to tailor the act for your particular audience, including keeping it clean. Clubs are also typically open to allowing you to hold auctions or raffles and may even let you set up a “merch” table to distribute brochures or sell promotional goodies, like tee shirts and tote bags. Chances are good that they will also promote your event on their website and social media, allowing you to link to your own fundraising website and donation pages.  Make sure your site is up-to-date and mobile-ready so your audience members can easily donate to your cause during the show.

TIP: Next time you are looking for ways to put the FUN back into fundraising, consider tickling your donors’ ol’ funny bones and remember to check out what your local comedy club has to offer.

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