Give to Charity
Mobile donations are the best way to give to charity because of convenience, security and cost savings. As new innovations have hit the market, nonprofits have been able to adopt them and apply technology to charitable giving. Of all the new tech developments, mobile devices have the most potential for nonprofit organizations. Smartphones are everywhere. The vast majority of adults have one. Even people in developing nations use mobile devices.
Convenience: Technology Landscape Has Dramatically Changed
After the earthquake in Haiti, $5 or $10 gifts were added to a donors phone bill to give to charity. However, technology has made it possible to make a debit or credit card transaction directly from a smartphone, and this is better for organizations. Carrier billed fundraising takes longer to set up and process, and nonprofits may not be able to collect all the pledges due to carrier restrictions. You can have more control over your campaigns with mobile donations.
Since so many people use their smartphones and tablets to surf the Web, you can no longer think of online giving as something that people do from a desktop computer. People may find a cause for the first time because of something they see on social media while riding the train to work. If you have mobile fundraising systems in place, this awareness can translate to an immediate gift. Fundraising happens on nearly every channel now. Mobile is the most convenient way for people to give to charity because it creates a seamless link between your website, social media profiles and your donor base.
Security: Mobile Payments Are Highly Secure
One of the biggest concerns about any type of online payment these days is security. You don’t need to look far to find reports of hacked information databases. However, technology adoption is actually driving advancements in payment security, according to NASDAQ. The most recent example is Apple Pay, the mobile wallet feature that will be available with the latest iPhone. Many people have expressed concern about the security of Apple Pay because users will store their financial details on their devices. Apple doesn’t share this information with merchants, which makes individuals less vulnerable to data breaches.
As mobile wallets take off, it will be easier to make a transaction and give to charity from a smartphone. Although many people have purchased something online at least once, it’s trickier to do from a smartphone because of the small screen size. Mobile wallets allow users to enter their information with one click, which makes the process less time-consuming.
Cost Savings: Mobile Admin Costs Are Less Than Other Channels
Not only is mobile the most convenient and secure way to give to charity, but it’s also the most affordable for organizations. For the price of a group cell phone plan, organizations gain access to powerful mobile fundraising and communication solutions they can use throughout the year. Additionally, the mobile channel typically has lower processing costs compared to others. Mobile donations also allow you to maintain greater control of your own campaigns, which helps you process donations more quickly. The lower processing fees more of your revenue can go toward helping your cause.
It’s easy to promote these campaigns as well. Short-links and keywords are the most effective way to give to charity on mobile devices via social media, text messages, email marketing and direct mail. Custom mobile-responsive donation pages capture contact information such as mobile phone number, so you can stay in touch with donors in the future. Text message marketing campaigns are effective because this channel has a high open rate, often within a few minutes of receiving a message. You can also give contributors the option to sign up for recurring gifts, which guarantees a sustainable donation pipeline.
Danny Scalisi, EVP of development