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#GivingTuesday Fundraising Ideas for Nonprofits

#GivingTuesday: A Global Day of Giving

When is #GivingTuesday?

Tuesday, December 3

#GivingTuesday kicks off the year-end giving season. Since its inaugural year in 2012, it has become a movement that celebrates and supports charitable giving and philanthropy with events and giving stories shared on social media.

Check out these #GivingTuesday statistics from 2017.

Last year nonprofits collected more than $400M+ online on #GivingTuesday fueled by the power of more than 14.2B social media impressions.

Use these simple but effective #GivingTuesday fundraising ideas to start promoting your cause now. The more time you give yourself to plan, the better results you’ll see on this global day of giving.

8 Simple Ideas For Your #GivingTuesday Game Plan

UPCOMING WEBINAR 9.5.19:
TURNING #GIVINGTUESDAY DONORS INTO RECURRING DONORS

In this webinar, we’ll dive into inventive new approaches to capture #GivingTuesday donors and cultivate them into long-term monthly supporters, far beyond a single day of giving.

 

UPCOMING WEBINAR 9.5.19: Turning #GivingTuesday Donors into Recurring Donors

In this webinar, we’ll dive into inventive new approaches to capture #GivingTuesday donors and cultivate them into long-term monthly supporters, far beyond a single day of giving.

 

Here are eight #GivingTuesday campaign ideas to plan and implement a successful day of giving for your nonprofit that will help you jump start your year-end fundraising efforts.

1. Recruit Social Ambassadors And Empower Them With Fundraising Tools

Ambassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

See how your nonprofit can brand MobileCause giving pages to your #GivingTuesday fundraising campaign.

2. Make It Easy For Donors To Give On Your Website From Anywhere

The donate button on your website and all campaign links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

With MobileCause, you can create #GivingTuesday donation forms that are optimized for desktop and mobile devices.

3. Show Your Donors How To Post An #UNselfie To Their Social Media Channels

Encourage social media followers on Facebook, Twitter and Instagram to post an #UNselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #UNselfie photos that includes your logo and call-to-action.

Call on supporters to post #unselfies to get the word out about your #GivingTuesday fundraising campaign.
  • Social Media Posts: Choose from 6 different templates and drop in your branding and imagery
  • Email Content: Set yourself up for success with emails before, during and after #GivingTuesday
  • #Unselfie Signs: Choose from 4 different signs and update with your own messaging

4. Make It Easy To Give In Response To Videos And Photos By Promoting Your Keyword

Empower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

Your nonprofit can leverage text-to-donate to collect mobile donations on #GivingTuesday.

Free Bonus: Get all these ideas in our #GivingTuesday Infographic. Easily save it on your computer for quick reference or print it for your nonprofit organization’s next meeting about #GivingTuesday. Includes additional ideas not found on this page!

5. Thank And Encourage Donors With Videos That Inspire Them To Get Involved

Provide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

Post video updates throughout your #GivingTuesday campaign to engage with supporters on social media.

6. Embed Your Donation Form on Facebook and Make It Easy To Share Your Campaign

Donor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will enable your organization to do for those in need.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

When you embed giving forms in your Facebook page, it's more convenient than ever for donors to contribute to your #GivingTuesday campaign.

7. Reach Your Entire Audience With Multi-Channel Communication

Texts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give and provide simple instructions.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages—they have a 98% open rate.

Leverage multiple communications channels to connect with donors on #GivingTuesday.

8. Get Matching Donations From Corporate Partners and Major Donors

People love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal, like #GivingTuesday.

Best Practice: Include partner logos on photos, videos, and donation pages to reinforce the impact of your campaign.

Boost your fundraising success on #GivingTuesday by marketing matching gifts to your supporters.

What We’ve Learned…

It’s a Uniquely Mobile Experience

#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone. Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

#GivingTuesday is perfectly suited for mobile fundraising strategies.

It’s All About New Donors

#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause. Set clear donor acquisition goals for your campaign and focus on these key metrics.

#GivingTuesday offers a great opportunity to grow your donor base.

#GivingTuesday Inspires Millennials

Millennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media. Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GivingTuesday offers a great opportunity to grow your donor base.

#GivingTuesday Myths Exposed

Myth 1: You Only Need Minimal Planning

#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

#GivingTuesday fundraising campaigns require careful planning.

Myth 2: You Can Just Set It and Forget It

Share campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

Get your supporters excited about your #GivingTuesday campaign by keeping them updated about your fundraising progress.

Myth 3: My Donors Will Be Annoyed

#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels and messaging they prefer.

Get your supporters excited about your #GivingTuesday campaign by keeping them updated about your fundraising progress.

#GivingTuesday has become one of the most notable charitable giving days of the year. We’ve made it easy for you to participate! Download our Top 7 Online Fundraising Tips for #GivingTuesday infographic to help you increase awareness, raise money and attract new donors.

How You Can Get Involved

Go to GivingTuesday.org and register your cause today and access their full toolbox of resources.

This international day of giving back isn’t owned by one particular organization, it’s a movement. However, some charities may still be confused about how they can participate, as Business 2 Community pointed out. Nearly any #GivingTuesday idea can be incorporated into a fundraising campaign. Participation doesn’t need to be a huge production. Although many nonprofits are teaming up with corporations to tap into their brand awareness, organizations can easily take action on their own. Individuals can do the same, whether through volunteering or making a donation.

Despite the growing popularity and awareness of #GivingTuesday, some fundraisers are skeptical about its potential. In some ways, the skepticism is similar to the nonprofit community’s initial perception of the ALS Association’s Ice Bucket Challenge. Innovative, viral #GivingTuesday ideas can attract attention and donations, but these campaigns don’t always help with long-term retention and relationship-building efforts. To improve that, you must remain active and engaged with your supporters throughout the year with other types of fundraising and communication outreach, including crowdfunding and mobile messaging.

Go to GivingTuesday.org and register your cause today and access their full toolbox of resources.

Why All Nonprofits Should Consider These #GivingTuesday Ideas

Why All Nonprofits Should Consider These #GivingTuesday Ideas

While some donors may give in celebration of #GivingTuesday and fall out of the funnel later on, this day can be treated as an opportunity to engage with new supporters. Donor acquisition can be an expensive process, especially when many organizations face high attrition rates, so you can capitalize on the increased awareness surrounding #GivingTuesday to gain new contributors to reach out to in the following year.

It’s important to recognize the differences between #GivingTuesday and donor behavior throughout the rest of the year. Contributing to these campaigns isn’t the same as attending an annual fundraising event. Many individuals will seek your organization out because you support a cause they are passionate about within the buzz of #GivingTuesday. This makes #GivingTuesday ideas a valuable opportunity to kick off a long-term relationship with new donors, but in order to engage them in the months that follow, you will need to plan donor communication efforts to be sent out after #GivingTuesday. Thanking contributors is a great way to start engaging your new supporters from the second they make their first donation.

Organizations that are prepared to factor donor retention into their #GivingTuesday campaigns may position themselves for better results. While a large number of nonprofit organizations have plans to participate in this international day of giving, not all of these groups will consider retention, giving those that do a large advantage. Mobile messaging can improve your donor communication efforts greatly as text messaging allow you to follow up quickly after the donor takes the first step in engaging with or donating to your organization. In addition, donors likely won’t miss this expression of thanks as text messages have a 98% open rate.

Comprehensive online giving can help you make the most of your #GivingTuesday ideas. Not only do mobile, social media and website donations allow organizations to capture impulse donations on #GivingTuesday, but it also makes it easy to provide fields to capture contact information to give you the power to stay in touch and promote future campaigns to your new (and existing) donors.

The MobileCause team has helped thousands of organizations raise more money on #GivingTuesday and beyond, so if you’re wondering whether or not you should participate in this annual giving day, we’ve compiled the Top 5 ways that we can help your organization join the movement. Read the blog post »

While some donors may give in celebration of #GivingTuesday and fall out of the funnel, this day can be treated as an opportunity to engage with new supporters. Donor acquisition can be an expensive process, especially when many organizations face high attrition rates, so you can capitalize on the increased awareness surrounding #GivingTuesday to gain new contributors.

It’s important to recognize the differences between #GivingTuesday and donor behavior throughout the rest of the year. Contributing to these campaigns isn’t the same as attending an annual fundraising event. Many individuals will seek your organization out because you support a cause they are passionate about within the buzz of #GivingTuesday. This makes #GivingTuesday ideas a valuable opportunity to kick off a long-term relationship with new donors, but in order to engage them in the months that follow, you will need to plan donor communication efforts to be sent out after #GivingTuesday. Thanking contributors is a great way to start engaging your new supporters from the second they make their first donation.

Organizations that are prepared to factor donor retention into their #GivingTuesday campaigns may position themselves for better results. While a large number of nonprofit organizations have plans to participate in this international day of giving, not all of these groups will consider retention, giving those that do a large advantage. Mobile messaging can improve your donor communication efforts greatly as text messaging allow you to follow up quickly after the donor takes the first step in engaging with or donating to your organization. In addition, donors likely won’t miss this expression of thanks as text messages have a 98% open rate.

Comprehensive online giving can help you make the most of your #GivingTuesday ideas. Not only do mobile, social media and website donations allow organizations to capture impulse donations surrounding #GivingTuesday, but it’s also easy to capture contact information to be able to stay in touch at a later date.

The best thing you can do is make donating on #GivingTuesday as easy as possible no matter where your donors are—especially on a smartphone!

The MobileCause team has helped thousands of organizations raise more money on #GivingTuesday and beyond, so if you’re wondering whether or not you should participate in this annual giving day, we’ve compiled the Top 5 ways that we can help your organization join the movement. Read the blog post »

The best thing you can do is make donating on #GivingTuesday as easy as possible no matter where your donors are—especially on a smartphone!

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