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Giving Tuesday Ideas…
Keep it Simple!

Giving Tuesday Ideas…
Keep It Simple!

Giving Tuesday Ideas To Kickoff The Season of Giving

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday. Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe! Click here to watch the free webinar with #GivingTuesday fundraising experts.

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday. Click here to watch the full, free webinar with #GivingTuesday fundraising experts.

What We’ve Learned About #GivingTuesday So Far…

What We’ve Learned

It’s a Uniquely Mobile Experience

#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone. Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

It’s All About New Donors

#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause. Set clear donor acquisition goals for your campaign and focus on these key metrics.

#GivingTuesday Inspires Millennials

Millennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media. Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

8 Simple Tips For Your #GivingTuesday Game Plan

8 Simple Tips

Free Bonus: Download our full #GivingTuesday Infographic as a PDF. Easily save it on your computer for quick reference or print it for your nonprofit organization’s next meeting about #GivingTuesday. Includes 3 #GivingTuesday myths exposed!

Tip 1: Recruit Social Ambassadors And Empower Them With Fundraising Tools

Ambassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

Tip 2: Make It Easy For Donors To Give In Seconds On Your Website From Anywhere

The donate button on your website and all campaign links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

Tip 3: Show Your Donors How To Post An #UNselfie To Their Social Media Channels

Encourage social media followers on Facebook, Twitter and Instagram to post an #UNselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #UNselfie photos that includes your logo and call-to-action.

Tip 4: Make It Easy To Give In Response To Videos And Photos By Promoting Your Keyword

Empower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

Tip 5: Thank And Encourage Donors With Videos That Inspire Them To Get Involved

Provide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

Tip 6: Embed Your Donation Form on Facebook and Make It Easy To Share Your Campaign

Donor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will enable your organization to do for those in need.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

Tip 7: Reach Your Entire Audience With Multi-Channel Communication

Texts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give and provide simple instructions.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages—they have a 98% open rate.

Tip 8: Get Matching Donations From Corporate Partners and Major Donors

People love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal, like Giving Tuesday.

Best Practice: Include partner logos on photos, videos, and donation pages to reinforce the impact of your campaign.

#GivingTuesday Myths Exposed

Myths Exposed

Myth 1: You Only Need Minimal Planning

#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

Myth 2: You Can Just Set It and Forget It

Share campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

Myth 3: My Donors Will Be Annoyed

#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels and messaging they prefer.

Insights and Tips That Will Supercharge Your Day of Giving This Year

How You Can Get Involved In Giving Tuesday?

Go to GivingTuesday.org and register your cause today and access their full toolbox of resources.

giving-tuesday-org

This international day of giving back isn’t owned by one particular organization, it’s a movement. However, some charities may still be confused about how they can participate, as Business 2 Community pointed out. Nearly any Giving Tuesday idea can be incorporated into a fundraising campaign. Participation doesn’t need to be a huge production. Although many nonprofits are teaming up with corporations to tap into their brand awareness, organizations can easily take action on their own. Individuals can do the same, whether through volunteering or making a donation.

Despite the growing popularity and awareness of Giving Tuesday, some fundraisers are skeptical about its potential. In some ways, the skepticism is similar to the nonprofit community’s initial perception of the ALS Association’s Ice Bucket Challenge. Innovative, viral Giving Tuesday ideas can attract attention and donations, but these campaigns don’t always help with long-term retention and relationship-building efforts. To improve that, you must remain active and engaged with your supporters throughout the year with other types of fundraising and communication outreach, including crowdfunding and mobile messaging.

Go to GivingTuesday.org and register your cause today and access their full toolbox of resources.

giving-tuesday-org

Why All Nonprofits Should Implement Giving Tuesday Ideas

Why You Should Implement These Ideas

While some donors may give in celebration of Giving Tuesday and fall out of the funnel later on, this day can be treated as an opportunity to engage with new supporters. Donor acquisition can be an expensive process, especially when many organizations face high attrition rates, so you can capitalize on the increased awareness surrounding Giving Tuesday to gain new contributors to reach out to in the following year.

It’s important to recognize the differences between Giving Tuesday and donor behavior throughout the rest of the year. Contributing to these campaigns isn’t the same as attending an annual fundraising event. Many individuals will seek your organization out because you support a cause they are passionate about within the buzz of Giving Tuesday. This makes Giving Tuesday ideas a valuable opportunity to kick off a long-term relationship with new donors, but in order to engage them in the months that follow, you will need to plan donor communication efforts to be sent out after #GivingTuesday. Thanking contributors is a great way to start engaging your new supporters from the second they make their first donation.

 

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Organizations that are prepared to factor donor retention into their Giving Tuesday campaigns may position themselves for better results. While a large number of nonprofit organizations have plans to participate in this international day of giving, not all of these groups will consider retention, giving those that do a large advantage. Mobile messaging can improve your donor communication efforts greatly as text messaging allow you to follow up quickly after the donor takes the first step in engaging with or donating to your organization. In addition, donors likely won’t miss this expression of thanks as text messages have a 98% open rate.

Comprehensive online giving can help you make the most of your Giving Tuesday ideas. Not only do mobile, social media and website donations allow organizations to capture impulse donations on Giving Tuesday, but it also makes it easy to provide fields to capture contact information to give you the power to stay in touch and promote future campaigns to your new (and existing) donors.

While some donors may give in celebration of Giving Tuesday and fall out of the funnel, this day can be treated as an opportunity to engage with new supporters. Donor acquisition can be an expensive process, especially when many organizations face high attrition rates, so you can capitalize on the increased awareness surrounding Giving Tuesday to gain new contributors.

 

giving-tuesday-ideas-just-do-it

 

Comprehensive online giving can help you make the most of your Giving Tuesday ideas. Not only do mobile, social media and website donations allow organizations to capture impulse donations surrounding Giving Tuesday, but it’s also easy to capture contact information to be able to stay in touch at a later date.

Final word: The best thing you can do is make donating on Giving Tuesday as easy as possible no matter where your donors are—especially on a smartphone!

Final word: The best thing you can do is make donating on Giving Tuesday as easy as possible no matter where your donors are—especially on a smartphone!

Final Word: Make Giving Easy!

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