fbpx

888.661.8804

Menu

Ultimate #GivingTuesday Toolkit

Review and Share #GivingTuesday On-Demand Webinars, Social Media Templates, Email Templates, Infographics and eBooks in Preparation for December 1, 2020

teal line

Should you participate in #GivingTuesday?

December 1st, 2020 is the ninth annual #GivingTuesday and will be one of the most impactful days of the year for nonprofit organizations. Last year nonprofits collected over $1.9 Billion on #GivingTuesday, $511 million of which were raised online.

With all the clutter on #GivingTuesday of organizations promoting their cause, smaller nonprofits may worry that their appeals will be overshadowed by larger nonprofits. While #GivingTuesday may not provide a veritable goldmine of donations for most nonprofits, it is still worth participating in. Why? #GivingTuesday is a social media movement. Individuals are searching for new nonprofits to donate to, volunteer for, follow, like, repost or engage with in some way. And the great news is you don’t need to become a social media or digital marketing strategist to participate. Below we’ve provided some expert resources in our #GivingTuesday Toolkit, including comprehensive ebooks, infographics and more.

The time is now to develop a strategy for maximum exposure that will win over the hearts and minds of all your supporters, inspiring them to support your organization this #GivingTuesday.

What’s Inside our #GivingTuesday Resource Center

Are you ready to run a stand-out #GivingTuesday campaign that’s easy to set-up, optimize and brings in life-long supporters? Our #GivingTuesday Resource Center is here to help!

With on-demand webinars, infographics and customizable workbooks and templates, we’ve got every angle covered. Want to know the best ways to prep your tech and online presence? Check. Need customizable templates for your social and email communications? Check. Looking for how to create year-round revenue from #GivingTuesday and boost your monthly giving program? Check and check. See all the resources available in our #GivingTuesday Resource Center below.

Attract New Donors on #GivingTuesday

How to Attract New Donors on #GivingTuesday – eBook

#GivingTuesday provides a sizable opportunity for nonprofits to create awareness and attract new donors they can steward into lifelong devotees. Our step-by-step interactive workbook makes it easy for nonprofits to increase awareness for their cause, raise more money, and attract new donors.

Full of checklists, storytelling help, sample social media messages, pro tips and more, this workbook is full of information to help nonprofits in setting up their #GivingTuesday campaign and engaging supporters for a powerful fundraiser.

In 2019 twenty-seven million adults (13% of the U.S. population) participated in #GivingTuesday in some way, making it a great opportunity to capture new donors and supporters.1

How to Attract New Donors on #GivingTuesday - eBook
27
Million
In 2019 twenty-seven million adults (13% of the U.S. population) participated in #GivingTuesday in some way, making it a great opportunity to capture new donors and supporters.
2019 #GivingTuesday Impact Report

Establishing Recurring Donors on #GivingTuesday

The #GivingTuesday Guide to Establishing Monthly Donors – How Nonprofits Can Create Long Lasting Impact – eBook

With the right focus and approach, you can indeed launch a #GT campaign that supports your mission with monthly revenue for years to come. If you’re ready to build a #GivingTuesday campaign that keeps on giving with year-round recurring revenue, then our ebook, Turning #GivingTuesday Donors into Recurring Donors, is the perfect place to start. From an in-depth look at monthly giving programs to easy-to-implement tools, these #GT strategies are sure to motivate (and retain!) monthly donors the whole year through.

The #GivingTuesday Guide to Establishing Monthly Donors - How Nonprofits Can Create Long Lasting Impact - eBook

Turning #GivingTuesday Donors into Recurring Donors: How One Day of Giving Can Create Year-Round Revenue – On-Demand Webinar

Whether your organization has participated in #GivingTuesday but was met with lackluster results, you’re delving into a #GT campaign for the first time, or you’re ready for a new approach to build on last year’s success, you’ll want to watch this very exciting on-demand webinar. You’ll learn inventive new approaches to capture #GT donors and cultivate them into long-term monthly supporters, far beyond a single day of giving.

Turning #GivingTuesday Donors into Recurring Donors: How One Day of Giving Can Create Year-Round Revenue - On-Demand Webinar

Save Time & Raise More this #GivingTuesday

Your #GivingTuesday Game Plan – On-Demand Webinar

Don’t know how to start planning your #GivingTuesday campaign? During this very special on-demand webinar, we’ll show you how to set-up a multi-channel campaign – events, online, ad grants, mobile and social media – that doesn’t require a lot of resources, but will help your organization stand out. You’ll take away key elements of a multi-channel #GivingTuesday plan, campaign timeline and simple #GivingTuesday marketing ideas.

Your #GivingTuesday Game Plan - On-Demand Webinar
$105
is the average online gift on #GivingTuesday.
GivingTuesday: https://www.givingtuesday.org/
$140
is the average gift size via MobileCause on #GivingTuesday.
MobileCause: GivingTuesday 2018 data

Online Fundraising Tips for #GivingTuesday

Appeals for Email, Social Media and Text – #GivingTuesday Templates

Here to help you avoid the overwhelm and get you going quickly are our #GivingTuesday Templates: Appeals for Email, Social Media and Text. In these templates, you’ll find expertly crafted messaging templates you can easily copy, paste and customize for a powerful campaign that takes less effort. You’ll even get strategies and tips for setting up and promoting an effective #GivingTuesday fundraiser.

5 Tips to Prepare for #GivingTuesday with Tech: A Guide for Non-Techy Nonprofits - Infographic

Virtual Strategies for #GivingTuesday and Days of Giving Campaigns – Infographic

Our infographic, Virtual Strategies for #GivingTuesday and Days of Giving Campaigns, lists the must-have online tools and tricks you’ll need in place to bring in more donors during your campaign. From virtual setup and communication tools, to creative engagement and giving strategies, you’ll learn how to inspire supporters before, during and after your #GivingTuesday or Day of Giving.

5 Tips to Prepare for #GivingTuesday with Tech: A Guide for Non-Techy Nonprofits - Infographic

5 Virtual Strategies for Your #GivingTuesday or Day of Giving – On-Demand Webinar

Watch our on-demand webinar, 5 Virtual Strategies for Your #GivingTuesday Campaign to learn valuable lessons from one nonprofit who held successful virtual days of giving. You’ll also take away our top 5 virtual strategies for running a dynamic #GT campaign that inspires more donors and kicks off your end of the year efforts.

5 Tips to Prepare for #GivingTuesday with Tech: A Guide for Non-Techy Nonprofits - Infographic

5 Tips to Prepare for #GivingTuesday with Tech: A Guide for Non-Techy Nonprofits – Infographic

#GivingTuesday provides the opportunity for all nonprofits, big and small, to connect with and gain new supporters. Since the action happens primarily in the online and digital sphere, it’s essential to get all your tech up to speed so you can reach your audience and inspire action for your cause. By implementing some useful, ahead-of-time tech tools, you can bolster giving while reducing hassle for both you and your donors. Our infographic, 5 Tips to Prepare for #GivingTuesday with Tech, gives you all the essentials to get your tech ahead of the game for a #GivingTuesday campaign that reduces hassle and increases revenue.

5 Tips to Prepare for #GivingTuesday with Tech: A Guide for Non-Techy Nonprofits - Infographic

Top 7 Online Fundraising Tips for #GivingTuesday – Infographic

Since most of the action on this global giving day takes place online, make sure you’ve got your presence in order: from maximizing mobile to optimizing giving forms, frequent social media posting and more. Our infographic, “Top 7 Online Fundraising Tips for #GivingTuesday” gives you the rundown on the best ways to put in some prep work into your campaign so you can inspire and motivate your supporters this #GivingTuesday.

Top 7 Online Fundraising Tips for #GivingTuesday - Infographic

#Giving Tuesday Social Media & Email Marketing – Templates

Sooner is better when it comes to promoting #GivingTuesday to your network. We’ve made it easy for you to participate in #GivingTuesday with these customizable templates you can use to start messaging your donors now. It’s easy to get your nonprofit noticed by simply updating each template with your own image, logo and personalized message. These #GivingTuesday templates include pre-designed social media posts, email content to use before, during and after, and editable #Unselifie signs you can send to supporters to promote on your behalf.

#Giving Tuesday Social Media & Email Marketing - Templates
20.1
Billion
#GivingTuesday 2019 made 20.1 billion social media impressions (a 41% increase from 2018). 2020 is expected to have even more social impressions and shares with increased internet traffic during the covid-19 pandemic.
2019 #GivingTuesday Impact Report

Creative #GivingTuesday Campaigns

teal line

Check out these #GivingTuesday campaigns from real 501(c) registered nonprofits and MobileCause customers.

Virginia Tech

  • Increased alumni #GivingTuesday participation rate from 10% to 13%
  • 800+ gifts from #GivingTuesday campaign
  • Reached younger alumni base with 60% of gifts made on a mobile device

Learn More

Homeless Health Care Los Angeles

  • Created a multi-channel approach of email, text messaging and social media for #GivingTuesday with the help of MobileCause’s Digital Fundraising Services Team
  • Captured 56 new donors
  • Raised $12,264 more than prior #GivingTuesdays

Learn More

Jewish Family and Children’s Services

  • Increased #GivingTuesday donations through donor segmentation
  • $54 average donation on the low-level donation form
  • $190 average donation on the mid- and high-level donation form

Learn More  

Virginia Tech

  • Increased alumni #GivingTuesday participation rate from 10% to 13%
  • 800+ gifts from #GivingTuesday campaign
  • Reached younger alumni base with 60% of gifts made on a mobile device

Learn More

Live and Digital Fundraising Events

Homeless Health Care Los Angeles

  • Created a multi-channel approach of email, text messaging and social media for #GivingTuesday with the help of MobileCause’s Digital Fundraising Services Team
  • Captured 56 new donors
  • Raised $12,264 more than prior #GivingTuesdays

Learn More

Online Giving and Donor Engagement

Jewish Family and Children’s Services

  • Increased #GivingTuesday donations through donor segmentation
  • $54 average donation on the low-level donation form
  • $190 average donation on the mid- and high-level donation form

Learn More  

Crowdfunding and Peer-to-Peer Fundraising

Access My Free #GivingTuesday Resources

teal line

Pin It on Pinterest

Share This