in his latest article via Gzmodo, Matt Novak covers Google Gmail’s new feature that allows you to undo the sending of an email. Gizmodo is a design and technology blog that started in 2002 as part of Gawker Media.
Gmail Officially Adds Undo Send, Turn It On Right Now
By Matt Novak | Gizmodo | 6/23/15
Do you ever wish that there was an undo button for email? Gmail has offered this experimental feature for some time now. Six years, in fact. But today it’s officially a regular part of Gmail.
No more accidentally sending that killer turkey burger recipe to your boss when it was intended for your aunt. How embarrassing! Was your strongly worded email to the neighborhood association about Mr. Vanlandingham’s obnoxious mailbox colors a bit too strongly worded? Just click undo and delete all those what the fudges and holy shoots. Problem solved!
Gmail Undo Send Is Finally Here
Though its been around as an experimental feature since 2009, today Google finally announced that the Undo Send feature is officially part of Gmail.
Now you have an undo option to correct that Oops moment in an email you didn’t mean to send right away. Email communication is vital for nonprofits, especially for fundraising purposes, where even a small mistake can have a big impact.
Imagine being able to take back that email with the wrong address or a typo that might offend someone. This feature will allow you to undo emails by delaying the sending of them by 5 to 30 seconds. If you are currently using Gmail, you will need to enable this new feature using the Settings cog to apply the change.
Emails Optimized For Mobile Are A No Brainer
For 75% of marketers, email marketing is the core of their business. With one of the highest industry open rates, nonprofits who regularly use the powerful medium, are finding it very effective for connecting to their donors, volunteers and staff.
Since about half of those receiving emails are doing it on their phones and that 80% of them will delete emails not optimized for their mobile screen, make sure your donors can read and easily make donations with mobile-optimized pages or your organization will miss out.
Improving Mobile Communications
One reason why the Gmail Undo Send is welcome on mobile is that most devices have a dreaded auto correct feature that can modify the text automatically and drastically change the meaning of what you want to say. Although some welcome it as a way to write faster, watch what happens when an email is autocorrected on someone’s phone.
Email Best Practices for Nonprofits
There are a few best practices you should follow when sending emails to supporters:
- Your subject line can make or break the email so make sure it stands out
- Send mobile friendly emails that can easily be read on smaller screens
- The body of your email should stir up an emotional response
- Have a story to tell that inspires and captures the reader’s attention
- Show off your other important donors supporting your cause
- Keep the message and call to action simple to keep them focused
- Link to your nonprofit’s website for more information.
Whether you are asking for a donation, giving directions to a fundraising event or just sharing information on your organization, Gmail Undo Send can provide some peace of mind and help you to keep your emails accurate and error free.