$10,000 in Google Adwords for Nonprofits Per Month!
Google is the most popular website in the world and wants to help nonprofits grow their online presence and promote their cause through Google Ad Grants. Google AdWords is Google’s paid advertising side of it’s search engine. However, eligible non-profits can receive up to $10,000 per month in in-kind AdWords advertising from the Google Ad Grants program to grow your donor base, gain greater visibility, and recruit volunteers at no additional cost. If you are a 501(c) nonprofit in the United States you will most likely be qualified for this program.
Google Adwords Nonprofit Guide
Take a look at the Google Ad Grants Non-Profit Guide and the short YouTube video below to see if you are eligible for the program. Adwords can take some time to manage in order to get the most out of your $10,000/month budget. This monthly amount does not carry over to the next month so you use it or lose it every month.
Google offers a lot of education as well as Adwords consultants on staff nonprofits can call that will help you manage and get the most out of your Adwords account. The best solution is for a volunteer or employee of a non-profit to get Google Adwords Certified. The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Learn more about Google AdWords Certification here.
Reach people at the precise moment they’re searching for what you offer
- Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
- You can choose where your ad appears — on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
The Keyword Planner tool can help you
When it comes to Google AdWords for nonprofits, a keyword is a word or phrase you choose that can trigger your ad to show on search and other sites. You should create a list of keywords that are specific and most relevant to your organization to increase the chance of your ad showing to people who are interested the work your nonprofit does. For example, a flower shop owner could use the keyword/phrase “fresh flower delivery” instead of just using the word “flower.”
- Search for new keyword and ad group ideas
- Find new keywords related to a phrase, website, or category.
- Get traffic estimates for a list of keywords
- Enter or upload keywords to research historical stats like search volume, or group them into ad groups.
- Get search volume for a list of keywords or group them into ad groups – Enter or upload keywords to get click and cost estimates
Many nonprofits have had success with this program
Kiva used the Google Grants program and grew donor base and their website traffic 215%. See more case studies from the program.
By Steven Page, Web Marketing Manager
