Great River School
How we helped
Online Giving Form
live event viewers
raised over original goal
“As a result of our event going virtual, we reached a much wider community than we would have ever reached otherwise.”
– Jenny Thompson, Board Member
Great River School’s annual Blue Heron Bash was typically a weekend-long, in-person event featuring a silent auction managed by parent volunteers. Their goal was to raise $20-25,000 to add to their existing year-to-date funding. However with the 2020 COVID-19 outbreak, Great River School decided to transition their Blue Heron Bash into a fully virtual event.
The 2020 Blue Heron Bash became an online silent auction and weekend of virtual events tapping into what people love about the school. Entertaining highlights for each day included a to-go meal pickup, virtual coffee house, at-home scavenger hunt, hunt with a downloadable nature bingo card, staff talent & connection show, a school year slideshow and a special bedtime message. These events were premiered on the Blue Heron Bash’s virtual Event Page using YouTube. The Event Page displayed text-to-donate instructions and an online giving form making it easy for viewers to contribute during the event. The Great River School staff also sent a text message through their MobileCause account announcing the open and close of events to alert event registrants.
With little to no expenses, Great River School was able to net over $40,000 for their annual fund and doubled the number of bidders in their auction from their previous in-person auction. Not only did they increase reach and awareness through alumni mailings and social media, but they also created connections in their community during a time of social distancing.
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Great River School
Great River School, a tuition-free Montessori learning community, prepares students in grades 1-12 for their unique roles as responsible and engaged citizens of the world.
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