Text-to-Broadcast Mobile Messaging Guide for Group SMS.
A tweet sized report: Sometimes it is hard to imagine being able to send a clear and compelling text message in 90 characters or less. Most nonprofits are involved in so many projects. It becomes difficult to decide which one to broadcast.
There is certainly an art to formulating the perfect 90 character text broadcast. It takes practice, but below is a guide that will help your broadcast get an exciting jump start!
BROADCAST #1: “Engaging Info – Make msg personal, informal, & enticing!” (This message is just 69 characters)
BROADCAST #2: Exclusive Info–Make msg specific to text audience & give special offers. (This message is just 73 characters)
BROADCAST #3: “Empower Donors – Make msg grateful and testimonial. Increase their confidence in you!” (This message is just 81 characters)
“Call to Action–Make msg clear & concise with a concrete idea of what their dollars do.” (This message is just 84 characters)
Learn more about MobileCause engagement and fundraising tools for nonprofits.