In an article for Nonprofit Quarterly, Ruth McCambridge reviews the launch of GuideStar’s new nonprofit profiles, which have been given a new look and feel making them more user-friendly and accessible for all interested persons.  Ms. McCambridge is Nonprofit Quarterly’s Editor in Chief and has forty-five years of experience in the nonprofit sector. GuideStar is a 501(c)(3) public charity that collects, organizes, and presents information about nonprofits in an easy-to-understand format while remaining neutral.

Your New Nonprofit Profile Launched Today at GuideStar

GuideStar nonprofit profiles

Ruth McCambridge | Nonprofit Quarterly | 1/21/16

GuideStar went live yesterday with its new nonprofit profiles, and if you have not seen the quite phenomenal change in look and accessibility at this central hub of nonprofit information, you really should go check it out.

The new summary page on any particular profile looks like this:


mobilecause-outlook,fundraising emergenciesGuideStar Nonprofit Profiles Make It Easier for Users To Find What They Want

The GuideStar nonprofit profiles are now more visual and able to tell a better story about each of the organizations listed in the database. Profiles now even include links to the nonprofit’s social media pages making it easier for users to learn even more about an organization that interest them.

In addition to the GuideStar nonprofit profiles, another way potential donors will learn about your nonprofit is to visit your website so it’s important that it’s user-friendly and clearly presents the visitor with the most important information about your organization. For example, a donate button that is prominently displayed makes it easy for motivated supporters to easily give to your cause.

Also, a mobile-optimized website and donation, volunteer and other forms will provide interested visitors with a great first (second, third, etc…) experience with your organization, especially since a great deal of them are researching your nonprofit on their mobile phones.

Over half of potential donors are searching for your organization on their mobile phones, so ensure your nonprofit’s donation, volunteer, survey and other forms are mobile friendly to capture their interest, donor data, and contributions.

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