This article from Nonprofit Marketing Guide shows 5 great examples of hashtags for nonprofits that you can apply to your next social media campaign. Kerri Karvetski is an award winning author, trainer and adviser to Nonprofit Marketing and Fundraising Professionals.
5 Easy Hashtags Hacks for Nonprofit Marketers
By Kerri Karvetski| 04/02/15 | Nonprofit Marketing Guide
These are the hashtag hacks that my nonprofit attendees liked best.
1. Pair Your Tags
2. Crash a Conference
3. Catch Up on a Chat
4. Get Graded on the Fly
5. Got Geography? Use Location Hashtags
Using hashtags for nonprofits properly can be the make or break of any social media campaign. As we all know, a strong social media presence is necessary in this day and age for any business or nonprofit. What most people look past is how to effectively use hashtags for nonprofits. Hashtags can be used for much more than just something you put at the end of a tweet. Social media campaigns revolve around a single specific hashtag relating to the organization or event.
Best practice: One of the most successful hashtag campaigns to date is #GivingTuesday put on by United Nations. Always landing on the Tuesday after black Friday, #GivingTuesday is a day dedicated to helping the less fortunate. In 2014 the social media campaign generated record breaking fundraising results.
Once your hashtag is set, your organization can strengthen their social media campaign by making donation pages convenient across online, mobile and social.
Tip: Mobile friendly online giving pages allow supporters to click links in twitter feeds and easily make donations from a smartphone in less than one minute.