Holiday Cards for Nonprofits: Multi-Channel is Better

Holiday cards for nonprofits engage donors and supporters at the end of the year. They also keep your organization at front of mind for potential year-end donations.  

Holiday cards are more personal than traditional direct mail and, if designed well, can yield the highest possible read rates.  

We recommend the front of your holiday card be a picture representing your organization. Whether that’s your staff members, an event you held, or beneficiaries, among others, personally your holiday greeting to share the story of your team.  

Plus, you can make your holiday greeting the first of a series of communications you send across a number of channels, including:  

• Direct mail
• Email
• Mobile message
• Social media

Sending holiday greetings across multiple channels ensures you’re reaching your beneficiaries with whatever channel they most engage with.  

Direct Mail Tips

When it comes to sending greetings through the mail, the U.S. Postal Service found that postcards are the mail format most likely to be read.  

Your beneficiaries can grasp your seasons greeting in a second, and postcards are cheaper to print and if you stick to standard sizes cheaper to mail as well. 

Donation Requests

If you choose to include a call to action for donations on your holiday card for nonprofits, be sure to give clear instructions. To increase donations nonprofit organizations, include QR codes that redirect to your organization’s donation page.