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In his article for AdWeek, Tim Nudd reported on how instead of just filming an ad to promote their new store on 5th Avenue in Nye York City, Microsoft used the opportunity to spread the spirit of the holiday season to Apple employees in a moving gesture of peace and goodwill.

Microsoft Makes Peace With Apple in a Holiday Stunt That’s Surprisingly Sweet Harmony on 5th Avenue

By Tim Nudd | AdWeek | 6/1/15

Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have had reason to feel skeptical, perhaps even hostile, when it saw dozens of Microsoft employees approaching its 5th Avenue store in New York City back on Nov. 16. But Microsoft, it turns out, was coming in peace—to film a holiday spot about overcoming acrimony and embracing harmony and togetherness.


Nonprofit Corporate Partnerships Can Give To Your Organization During Every Season

Instead of their typical competition for a piece of the consumer technology pie, for a brief, but a heartwarming moment, Microsoft and Apple employees put rivalries aside to create a corporate partnership of goodwill and shared holiday joy proving to the world, that it’s not always about the money.

The holiday giving season is the best time to reach out to potential corporate partners with good tidings and wishes for a prosperous new year. Don’t just ask for contributions, help them understand the benefits of nonprofit corporate partnerships including gaining their customer’s approval and business, along with a personal sense of altruistic accomplishment because they’ve made a positive impact for a good cause.

Empower your nonprofit corporate partnerships during year-end to become agents of positive change for your cause by providing them with mobile-optimized, co-branded fundraising pages and keywords they can text to donate, allowing them to connect to your organization at any time, from any device.

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