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Homeless Health Care Los Angeles

Founded

1987

How we helped

Digital Marketing Services (DMS)

#GivingTuesday 

Mobile Messaging

Campaign Creation

Brand & Communication Strategy

Segment

Health & Human Services

Size

Small

$13,542

pledged through this campaign

$12,264

more dollars from previous year

56

new donors

Having the support from MobileCause’s Digital Marketing Services team for this year’s #GivingTuesday campaign was a total game changer.

– Heather Edney, Director

Challenge

#GivingTuesday was coming up and Homeless Health Care wanted to have the most successful year yet. Having so much success using MobileCause for their last gala, they decided to give Digital Marketing Services (DMS) a try. The began to get more and more excited after hearing about how DMS helps raise 400% more funds on average

Solution

Leah Libolt with Digital Marketing Services (DMS) quickly went to work and identified the biggest problem–their donors weren’t giving as much as they could. The team prepared a messaging calendar complete with timing and content to illustrate the impact that HHCLA had been making and could make with more finances. This allowed HHCLA to take a strategic approach to their #GivingTuesday campaign and additionally develop professionally designed assets to enhance the overall presentation. The team provided structure and guidance throughout the campaign that included email, social media and text messaging to create a multi-channel approach to drive fundraising outcomes.

Impact

With the support of DMS, they were able to more than double average gift size despite receiving only 56 new donors! Now with the ability to get their supporter to engage and give more, they successfully raised $13,593 ($12,315 more than the previous #GivingTuesday campaign). Armed with strategy and support, HHCLA saw a significant improvement in response from donors and can now continue using these practices to enhance their fundraising efforts all year long. Most importantly, this organization that helps over 200 people per week could now increase its efforts and do even more good!

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Homeless Health Care Los Angeles

Homeless Health Care Los Angeles (501c3) provides comprehensive behavioral and holistic health care to people experiencing homelessness. We have been providing a pathway to health and recovery without bias or judgment for more than 30 years. With a continuum of services that includes syringe exchange, overdose prevention, substance use treatment, counseling, and housing with supportive services, we seek to improve the quality of life and capacity for stability of the people we serve.

 

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