How to Increase Engagement in Your Peer-to-Peer Campaign
WRITTEN BY COREY BLAKE
Peer-to-peer fundraising is a great way to not only rally current supporters and boost overall fundraising, but also to bring in new donors. On average, 47% of donors from a peer-to-peer campaign are new donors to the organization.1 Running a creative campaign that draws in participation will help ensure you meet, or even surpass those averages. The more engagement your campaign receives, the more it increases awareness of your cause and, ultimately, more donations to further your organization’s mission.
Let’s take a look at three areas that can help in getting your community excited and involved in your campaign.
1. “The Peer-to-Peer Fundraising Journey: Keeping Donors Engaged.” Cathexis Partners.
1. Individual Participation
The real bread and butter of a peer-to-peer campaign are the individual fundraisers. They can be made up of board members, staff, volunteers, supporters, donors–anyone passionate about your mission and ready to spread the word. Peer-to-peer campaigns naturally include a sense of friendly competition among volunteer fundraisers, and your campaign can help play up this aspect even more.
Ramp up the competition by letting donors vote for a winner among the fundraisers. Little Pink Houses of Hope holds an annual Dancing with the Little Pink Stars competition. Members of their community pair up as dancing teams. In the days and weeks leading up to the big show, they can go out and spread the word to their family and friends to get early votes. People can attend the show and vote live for their favorite dancers.
You can also create weekly challenges to see who can raise the most for a week, bring in the most recurring donors, or the most number of donors regardless of the amount.
2. Local Businesses
Getting local businesses involved is a great way to spread awareness of your campaign throughout your community.
The Mars Planet Foundation partnered with local businesses in Mars, Pennsylvania, for one of their campaign’s weekly challenges. For a set donation amount, each business agreed to hide the mascot Marty the Martian in their store. Participants in the campaign were then sent to the businesses on a scavenger hunt to find Marty. The business benefited from increased foot traffic and attention, as well as getting to support their schools through the foundation.
You could also offer sponsorship opportunities for local businesses to have their logos appear in various displays throughout a campaign, either virtually or in-person.
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3. A Mix of Both
Of course local businesses are owned and operated by individuals, so you can also combine both areas into a single campaign.
By promoting the competition between both individuals and organizations, you can really expand the reach of your campaign. Advocates for Children held a Christmas Cookie Competition where they paired residents of their children’s shelter with local chefs. The pair teamed up for 2 weeks to design their cookies, which were then voted on through donations. Chefs were able to share their experience with beneficiaries of the organization, and encourage their family, friends and fans to vote for them while also promoting their restaurant or business.
Of course these are just some of the creative ideas we’ve seen done with peer-to-peer fundraising that have helped drive engagement. If you’re inspired to learn more and get an inside look at campaigns like these, check out our on-demand webinar: Creative Peer-to-Peer Campaigns that Attract and Engage Donors.
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