The Business Insider article by Jethro Nededog highlights the tremendous fundraising success of the raffle-like opportunity attend Jon Stewart’s final taping of “The Daily Show” and meet Stewart. Nededog is the Senior Entertainment Reporter for The Business Insider, a business, technology and celebrity news site.
Jon Stewart raised more than $2.2 million for autism with his final episode of ‘The Daily Show’
By Jethro Nededog | Business Insider | 8/7/15
Stewart partnered with charity fundraising company, Omaze and raised $2,235,520 for New York Collaborates for Autism, according to a press release.
“Over the last 16 years, no one has done more than Jon to engage people around the issues that truly impact our lives, and it’s fitting that he leveraged his final show to raise over $2M for this incredible cause,” Omaze co-founder Matt Pohlson said in a statement.
How did he do it? Fans who donated $10 or more to the campaign were entered into a raffle-like drawing to attend the final taping of the show, meet Stewart, and hang out on-set.
A total of 47,048 people from 78 countries made donations averaging $45.50 each. The largest donation was $35,000. The winner donated $100.
Giving Tuesday Campaign Ideas Inspired by $2.2 Million Jon Stewart’s ‘The Daily Show’ Fundraiser
Omaze specializes in partnering nonprofit fundraising with once-in-a-lifetime experiences as incentives. The focus encourages supporters to choose their dream experience, which is pre-matched with a specific cause.
While no donations are required to enter the contest portion for the dream experience, Omaze, and the celebrities that are many times attached to each dream experience promote calls-to-action for donations to the worthy cause letting participants know that the more they take part, the better their chances are for winning.
Using Tiered Donation Level Incentives For Good
Donation level gifts can be great for motivating supporters to increase the size of their gift, especially if the incentive is valuable in their eyes. Better yet, limited quantity prizes and special edition gifts are perfect for one-day fundraisers, like #GivingTuesday.
The impact of Giving Tuesday, a well-known and dedicated day of awareness & giving, provides your nonprofit a prime opportunity to kick-off your year-end fundraising appeal with a giant bang! The national media attention and public awareness focused on that one day where it’s expected that nonprofits will be fundraising in full-force, provides a bandwagon that your organization should jump on to reap your share of everyone’s generosity.
Here’s how you can use donation level gifts to plan Giving Tuesday campaign ideas:
1. Start planning your #GivingTuesday campaign now. It’s never too early!
2. Brainstorm and source giving-level gift ideas that would motivate supporters to become donors. These should be low-cost items, future event invites or exclusive opportunities.
3. Promote smaller amounts as recurring donations the same as top giving-levels to increase the valuable lifetime donor relationships.
4. Consider using a crowdfunding keyword to give supporters the option of donating and/or becoming a volunteer fundraiser on your behalf. Individuals that volunteer to fundraise typically raise 400–500% more than the average gift they would make on their own.