An Ivy League University
How we helped
Campaign strategy
Pre and post event communication
Collect online and offline event donations
Real-time donor recognition
Text-to-donate
Donor reporting
Gift management
Mobile pledging with auto-fulfillment
Segment
Higher Education
$11,500+
collected
94%
fulfillment rate
8
campaigns
Challenge
An Ivy League University held reunion events every year. They struggled with both separating donations between graduating classes and procuring the donations in the first place. They needed a way to collect donations remotely while encouraging the alumni to come out and celebrate the event.
Solution
With the help of MobileCause, this university was able to set up text-to-donate pages for 8 different graduating classes. Alumni simply had to text their graduation year to 91999 and they were sent a link to a donation page with information about the reunion event. Once on the page, they saw a thermometer showing the current donation—seeing old friends who donated and planed to attend the event created excitement about the event.
Impact
All in all, the campaign was a great success! Alumni participation was even higher than expected and over $11,500 was raised from 8 different graduate classes. Most importantly, the fulfillment rate for those who initiated a donation was 94%!
An Ivy League University
Devoted to higher education, this Ivy League University strives to offer the best educational and developmental services to those whom it serves.
