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An Ivy League University

How we helped

Campaign strategy

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Donor reporting

Gift management

Mobile pledging with auto-fulfillment

Segment

Higher Education

$11,500+

collected

94%

fulfillment rate

8

campaigns

Challenge

An Ivy League University held reunion events every year. They struggled with both separating donations between graduating classes and procuring the donations in the first place. They needed a way to collect donations remotely while encouraging the alumni to come out and celebrate the event.

Solution

With the help of MobileCause, this university was able to set up text-to-donate pages for 8 different graduating classes. Alumni simply had to text their graduation year to 91999 and they were sent a link to a donation page with information about the reunion event. Once on the page, they saw a thermometer showing the current donation—seeing old friends who donated and planed to attend the event created excitement about the event.

Impact

All in all, the campaign was a great success! Alumni participation was even higher than expected and over $11,500 was raised from 8 different graduate classes. Most importantly, the fulfillment rate for those who initiated a donation was 94%!

An Ivy League University

Devoted to higher education, this Ivy League University strives to offer the best educational and developmental services to those whom it serves.

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