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Jackson State University

Founded

1877

How we helped

Campaign strategy

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Donor reporting

Gift management

Mobile pledging with auto-fulfillment

Segment

Higher Education

1,288

supporters

$110,000+

collected

The support has been great! If I ever have a question, I know can rely on MobileCause to help me or answer any questions I have.

– Monica Lewis, Annual Fund Director

Challenge

Jackson State University (JSU) was looking to increase donations to help support fundraising efforts for their student services department. They quickly realized their greatest resource was who they served, their students. As a result, JSU decided to create a crowdfunding campaign to better utilize the social giving circles of their students therefore expanding their reach to a larger audience. Additionally, they also wanted the online giving forms to have an option to donate to specific departments at the university so that donors could give to the department they cared about most.

Solution

MobileCause stepped in and offered a crowdfunding campaign solution to meet their needs and help them achieve their goal. They created crowdfunding pages allowing donors to target the university department they wished to donate to (ex. School of Arts, School of Business, etc.). There was also a section placed that allowed for students and alumni to group themselves together in hopes of “beating” the other groups by raising more funds! Every donor received a message of thanks that fostered improved communication throughout the student and alumni-base and encouraged future support.

Impact

1,288 donors supported Jackson State University by donating over $110,000! This total donation amount was driven by competition between crowdfunding groups, mainly the fraternities and sororities, and resulted in an easy, new and fun way of fundraising for their university.

Jackson State University

Since 1877, Jackson State University has been providing young men and women opportunities that will empower them to succeed in an increasingly complex world. As the Urban University of Mississippi, Jackson State emphasizes public service programs designed to enhance quality of life and seek solutions to urban problems in the physical, social, intellectual, and economic environments. To donate to this cause, click here.

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