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Chris Riotta‘s, Mic.com article focused on engaging millennials for a good cause covers Jay Z’s announcement of a $1.5 Million donation his music and entertainment platform, Tidal, and entertainment company Roc Nation are making to Black Lives Matter and other organizations focused on fighting for social justice.  Mr. Riotta is the Brooklyn Staff Writer at Mic.com, a Millennial-focused news source for stories and information that help shape the world.

Jay Z’s Tidal to Donate $1.5 Million To Black Lives Matter, Other Social Justice Groups

engaging millennials for a good causeImage courtesy of landmarkmedia / Shutterstock.com

Chris Riotta | Mic.com | 02/05/16

Jay Z’s global music and entertainment platform Tidal in association with Roc Nation is donating $1.5 million to Black Lives Matter and several other local and national social justice organizations, Tidal announced exclusively to Mic on Friday — the same day Trayvon Martin would have turned 21 years old. The streaming service raised the $1.5 million at the first Tidal X: 10/20 charity concert in Brooklyn, New York, featuring Beyoncé, Nicki Minaj, Jay Z, Lil Wayne and Nick Jonas.

mobilecause-outlook,early spring fundraising ideaTo Succeed In Engaging Millennials for a Good Cause, Keep It Short and Sweet

In the article, Tidal singer, Alessia Cara shared her belief that the biggest challenge facing her generation is social media, which offers them only 10 seconds to say how they feel. Typically requiring more than 10 seconds of attention-grabbing time, engaging millennials for a good cause is one of the most difficult challenges facing charitable organizations today.

Usher overcame the challenge using technology to create a very unique online visual experience using his fan’s webcam. Anyone who wanted to view his new single Chains, about recent incidents of police brutality and racial injustices had to keep looking at the screen and into the eyes of unarmed victims if they wanted the music to play on.

Without having to develop your own facial-recognition technology to literally capture your audience’s attention, your organization can effectively start engaging millennials for a good cause mobile marketing which will let you promote your fundraising and communication campaigns to them via short their preferred methods of communication, text, email, and social media.

Quickly and effectively start engaging Millennials with mobile marketing that has 98% open rates and almost all messages are read within 3 minutes of being received.


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