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Jewish Family and Children’s Services

Founded

1850

How we helped

Digital Marketing Services (DMS)

#GivingTuesday

Fundraising Drive

Mobile Messaging

Campaign Creation

#GivingTuesday

Segment Strategy

Digital Annual Giving

Segment

Faith Based

$54

average donation on the low-level donation form

40%

of donations came from the mid-level donation form

$190

average donation on the mid- and high-level donation forms

Challenge

Founded in 1850, Jewish Family and Children’s Services (JFCS) serves as a lifeline for children, families, and older adults facing personal crises or challenges. In 2017, JFCS wanted to boost the amount raised with their #GivingTuesday campaign.

Solution

  • Analyzed donor data and created three segments of giving tiers comprised of low-level, mid-level, and high-level donors.
  • Created a dedicated donation page for each of the tiered donor lists with different suggested donation amounts tailored to what the donors in the segment were most comfortable giving, based on the organization’s data of a given donor’s average gift size.
  • JFCS kicked off their #GivingTuesday campaign via email, which included donor impact metrics, for example, “$300 will provide counseling services to a family of 5 for two weeks.”
  • After seeing a great response rate with their email campaign, our DMS experts helped JFCS create a customized and segmented outbound text messaging campaign launched on #GivingTuesday, which helped yield impactful results and increased donations.

Impact

  • $54 average donation on the low-level donation form
  • 40% of donations came from the mid-level donation form
  • $190 average donation on the mid- and high-level donation forms

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Jewish Family and Children’s Services

Strengthening individuals. Strengthening families. Strengthening community. That’s what Jewish Family and Children’s Services is all about.

As the problem-solving center for residents of San Francisco, Marin, Sonoma, Santa Clara, and San Mateo counties, we are a lifeline for children, families, and older adults facing personal crises or challenges. Whether it’s help for a major life transition or support for other challenges, JFCS is here for you. We have over 40 programs, including home care for seniors, therapy for children, youth volunteer programs, services for people with disabilities, and much more.

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