fbpx
Menu

Larkin Street Youth Services

Founded

1984

How we helped

Campaign strategy

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Mobile pledging with auto-fulfillment

Donor reporting

Gift management

Custom thermometer

Segment

Youth Services

Size

Medium

$4,800,000

collected to date

500

attendees

30%

over goal on average

We had never done a Fund My Future type of element at this event before but we decided to give MobileCause a try since this audience is very tech friendly. The response was amazing! With careful planning of a few “plant” pledges in the audience, a motivated speaker to inspire the crowd and the thermometer on the screen to illustrate the donations, we were able to exceed our fundraising by $10k. I highly recommend using their services.

-Heather Ripley

Challenge

Hosting the Annual Bay Area CFO of the Year Awards Dinner was a very successful fundraising opportunity for Larkin Street Youth Services. However, after 12-years of hosting this annual awards gala, they realized they could leverage more channels to boost donations and increase the impact of their event. With a desire to start a text-to-pledge fundraiser, they contacted MobileCause for a solution.

Solution

Through MobileCause’s suite of solutions, and collaborating with the MobileCause team, they identified ways to create a fun and exciting event experience at the awards gala. This was done by implementing the use of a live fundraising thermometer that listed donations on a big screen as they occurred to encourage more donations from other audience members. A simple text of LARKIN to 41444 and an accompanying donation was all it took to support a good cause and receive the public recognition shown on the thermometer.

Impact

After a very successful first campaign, Larkin Street has continued to use MobileCause solutions for its annual awards gala. Five years later the ceremony has averaged over 500 attendees, surpassed the fundraising goal by an average of 30%, and has raised $4.8 million to-date. The 2016 event brought in $85,374 from 295 donors.

Larkin Street Youth Services

Larkin Street Youth Services is a San Francisco social service organization helping youth ages 12
to 24 who are living on the streets through no fault of their own. Founded in 1984, Larkin Street is an
internationally recognized leader in providing effective housing, medical, social, education and
employment services to at-risk homeless and runaway youth.

Pin It on Pinterest

Share This