Kevin McCoy of USA Today recently wrote about the allegations against the National Children’s Leukemia Foundation for the mishandling of millions of dollars of donations. McCoy has covered everything from the 1993 World Trade Center bombing to the 9/11 attacks and Hurricane Katrina, plus investigations of prosecutorial misconduct and prescription drug safety. USA Today is a multi-platform news and information media company.
Leukemia “charity” sued for alleged false claims
By Kevin McCoy | USA Today | 7/21/15
The National Children’s Leukemia Foundation’s Facebook page described the Brooklyn, N.Y. organization as one of the leading groups “in the battle against leukemia and cancer in children and adults.”
The claims weren’t true, the New York Attorney General’s office alleged in a newly-filed court petition that seeks to close the organization and recover funds raised through fraudulent representations.
Your purpose may be very dedicated to fulfilling your mission, but without the trust of your supporters, it’s a nearly impossible task. One way that your nonprofit can avoid the mistakes made by the children’s leukemia charity in the article is to create a reputation based on honesty and transparency.
Testimonials, volunteer stories & videos of your mission in action can be shared on your website, social media and during live events to instill donor confidence in your organization.
Mobile messaging is another way your organization can maintain an open and honest relationship with your supporters when you can send them updates on the progress of work your organization is doing and alert them to anything that might be preventing you from completing your mission.