In Bernadette McNulty‘s post on the United Kingdom’s, The Telegraph, she reminisces over the 30th Anniversary of Live Aid of 1985. Will it ever happen again? She doesn’t think so, but we’re certain nonprofit fundraising was forever changed that day and that benefit music festivals will continue for decades to come. The Telegraph is the UK’s source for breaking and current news.

Live Aid: The Day Music United the World

By Bernadette McNulty| The Telegraph | 7/13/15

Live Aid Concert at Wembley London, Britain - 1985

Today, it’s 30 years since Live Aid. You’d be forgiven for thinking it was longer. Do They Know It’s Christmas?, the charity single that led to the concert, feels like it has been remade at least 73 times since 1984, with diminishing returns. Last year’s version, by Band Aid 30, successfully raised more millions, this time for the Ebola epidemic in West Africa, but it was dogged by a sense of increasing discomfiture about whether white Western pop stars singing about feeding the world was the best way to help humanitarian crises on another continent.

Organiser Sir Bob Geldof was forced to admit that everyone was sick of the song and it was probably the last time they should do it. The 1985 Live Aid concert, held six months after the Christmas single was released, has been repeated only once, in 2005. Rebranded and scheduled to coincide with the G8 conference on global poverty, Live8 was arguably an even bigger deal than Live Aid, with 10 simultaneous global concerts, compared with the original’s two, and broadcast to double the audience – three billion people around the world. Yet I dare you to name one standout performance from it: Madonna, perhaps, mostly because she was wearing that funny white waistcoat? Elton John and Pete Doherty’s unusual interpretation of Children of the Revolution, possibly? Even Geldof admitted last year that “people don’t really remember Live8, and that was far bigger”. Best not to even try to recall Farm Aid or Live Earth then. No matter how far in the distant past, one thing Live Aid wasn’t was forgettable.

boxing fundraiser

Live Aid: 30 Years Since Charity Concerts Revolutionized Fundraising

Music is the mouthpiece, but not the motivator for benefit festivals now. Today’s Live Aid-inspired benefit concerts, which are growing in numbers range from small, local events featuring as-yet undiscovered local talent, to large outdoor arena-sized events starring headliners from every genre of music. Each concert has its own unique focus and theme, like the annual Global Citizen Festival, which has since 2011, gathered 60,000 fans, each one having to earn their way in to the star-studded affair in Central Park in New York City by signing online petitions and posting charity content on social media.


It’s A New Dawn In Fundraising

Forget the phone banks and telethon-style donations– today, the power of cloud-based mobile fundraising and communications can serve as your vehicle for driving donations and engagement from a central platform before, during, and after a music festival or any live event with a mission.

  • Branded Online Giving pages and forms can be embedded directly on your website to avoid drop-off rates that can happen while transferring to a third-party processing site like Paypal. You can then share the links to your pages and forms via your website, email, social media and text.
  • Crowdfunding allows volunteer fundraisers to be a part of a grassroots community that raises donations on behalf of your cause.
  • Live events, like Live Aid, emotionally engage fans who can instantly contribute through text-to-donate keywords right from their mobile phones—perfect for instantly subscribing supporters or delivering mobile-friendly donation forms, petitions, surveys, and crowdfunding pages.
  • Mobile Messaging ensures your organization can stay connected with all of your supporters.

Petitions, volunteer opportunities, tweet-able calls-to-action, donation forms, crowdfunding sign up pages, surveys, event updates and SO MUCH MORE can easily be sent to smartphones in real-time. Your organization owns–and retains secure access to–all smart subscriber and donor data for continued communication and mobile marketing campaigns.

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