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In an article for Forbes Entrepreneurs, Micah Solomon looks at how Starbucks is making a difference for Veterans by providing every one of their Veteran employees, special benefits that include free college tuition for their spouse or child.  Mr. Solomon is an author, keynote speaker, and customer experience consultant and contributes to Forbes by writing on customer service, customer experience and corporate culture.

Starbucks Offers All Veteran Employees Free College For Their Spouse Or Child

Micah Solomon | Forbes | 11/9/15

Just in time for Veterans Day: Seattle-based coffee giant Starbucks SBUX +0.00% is announcing today that it will now extend a 100% tuition-free four-year college benefit to the spouse or child of every U.S. veteran or active military reservist employed 20 or more hours a week.

This new benefit, whose zero-tuition price point results from a 42-58 partnership between ASU and Starbucks, will be an additional benefit atop the previously-announced college benefit (also four years, 100% tuition free) that Starbucks extends to every employee who works 20 hours per week or more, which is offered through the online campus of Arizona State University (ASU), an accredited (and generally well-respected) institution, in an approach that has been lauded by the leadership of the U.S. Department of Education.

Starbucks will also now be paying for up to 80 hours per year for service obligations of employees who are active duty or reservists in the U.S. Armed Forces or National Guard.

At the same time, Starbucks also announced a variety of other benefits, support, and milestones related to the employment of U.S. veterans, active military reservists and military spouses.

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Making A Difference For Veterans Day, To Last A Lifetime

What Starbucks is doing for their veteran employees will have a lasting impact beyond Veterans Day. Their strategy will serve to attract and retain veteran employees with a successful balance that allows them to take care of their employees, community, and the company’s bottom line.

Nonprofits Making a Difference For Veterans

According to Guidestar, there are over 2,500 nonprofit organizations focused on making a difference for veterans.  Here are just two of MobileCause’s favorites.

Veterans Matter, a program of nonprofit 1Matters.org, raises funds to help move veterans off the streets and into ready housing. To-date, they’ve housed 846 veterans/veteran families in 110 cities, with an additional 30 to be housed at a new veterans housing complex in Ohio by the end of 2015. Celebrities like Gary Sinise, Susan Sarandon, Katy Perry, Kid Rock, Ice-T, John Mellencamp, Stevie Nicks, John Fogerty, Willie Nelson, Mario Lopez, Mitch Albom, Darryl Worley, Darius Rucker and Jennifer Nettles have all helped to raise awareness or money to house our nation’s heroes.

Military Warriors Support Foundation supports our nation’s combat wounded heroes and Gold Star Families as they transition out of the military and into their new civilian life. Homes4WoundedHeroes is just one program that awards combat wounded veterans and Gold Star Spouses of Heroes who have fallen in combat donated, 100% mortgage-free homes with mentoring so that they may learn the skills necessary to become happy and successful homeowners. Other programs include academic and employment assistance, as well as recreational activities that facilitate a smooth and successful transition.

These organizations are effectively using MobileCause mobile-first solutions like digital fundraising and mobile marketing to raise funds and awareness for their cause supporting our nation’s service men and women.

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