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Nonprofit Insider

May the Fourth Be With You So You Remember to Thank Your Donors

In honor of May the Fourth, aka Star Wars Day, the Huffington Post featured an article on the various ways fans of the science fiction blockbuster franchise are celebrating across the world. Included in the article is a special video greeting from Star Wars: The Force Awakens actress, Daisy Ridley, thanking supporters of Force for Change, a charitable initiative from Disney and Lucasfilm. Force For Change was created to support the immense passion and goodwill of Star Wars fans and to promote change through inspiration, stories and meaningful partnerships.

Trending Article | The Huffington Post| 05/04/2016

May The Fourth Be With You On ‘Star Wars’ Day 2016

Fans all over the world are celebrating on Wednesday.

From dressing up as stormtroopers to hosting movie marathons, film fans celebrated Star Wars Day on Wednesday with all things dedicated to the blockbuster sci-fi franchise.

“Star Wars” enthusiasts marked the day celebrating the space saga by chanting or tweeting “May the Fourth Be With You”, a play on the films’ catchphrase “May the force be with you”.

Actress Daisy Ridley, who plays Rey, also joined in on the celebrations by sharing behind the scenes pictures of her on set.

Read the full article

Insider Outlook | Jeremy Koenig | MobileCause Creative Director


Thanking Donors on May the Fourth and Beyond!

This is not the first time the Star Wars team has thanked their fans for supporting worthy causes. Back in 2014, they produced another engaging video to thank fans who donated to UNICEF through their Force For Change initiative. The video, which was shared across multiple social media channels including YouTube, simply showed cast and crew members saying thank you while providing fans behind the scenes sneak peak into the upcoming Force Awakens film.

Making sure that you connect a very personal level is one of the keys to creating an effective Thank You video. To thank corporate sponsor SAP, the Tyler Robinson Foundation captured the real-life stories of Tyler Robinson and other kids battling cancer accompanied by music from the organization’s co-founder, the band Imagine Dragons.

Summary:  Thanking donors for their support is a basic, but crucial element to securing your organization’s success because donors who feel appreciated are more likely to give again. Plus videos are highly shareable across all social channels. Links to your Thank You videos can be sent via text message to donors after a major fundraising campaign or at any time you want to help your own “fans” feel appreciated for the support they provide to keep your mission going.

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