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Mayville State University

Founded

1889

How we helped

Campaign strategy

Pre and post event communication

Collect online and offline event donations

Crowdfunding

Text-to-donate

Mobile pledging with auto-fulfillment

Gift management

Donor reporting

Social media promotion and integration

Subscription services

Segment

Higher Education

Size

Small

$60,000

raised within first week

$120+

average donation amount

$2,800,000

annual donations received

We have a lot of young donors, and they use their phones for everything, we wanted a way to reach them and MobileCause helped us do that.

– John Klocke, Development Director

Challenge

Mayville State University (MSU) was once again hosting their annual ‘Thankful for Mayville Day’ and were looking for ways to engage students and make donating an easier process. With the realization that only collecting donations during this one event was limiting, MSU wanted to expand Thankful for Mayville Day from a one-day event to a five-day campaign. After looking for the best fitting digital fundraising solution, they decided on MobileCause.

Solution

Mayville State University saw MobileCause as an option to help with text-to-donate, but soon found that much more could be offered. Grasping the flexibility and scope of the MobileCause platform, MSU was able to make great use of the text engagement, direct email engagement, social media integration, and much more. A text-to-donate campaign was advertised in their alumni magazine allowing for people to donate simply by texting a keyword, MAYVILLE to 71777.  To build on the mobile friendly donation methods and target their demographic, they also incorporated a crowdfunding campaign and promoted it over social media.

Impact

Mayville State University was able to make fantastic use out of the MobileCause software as they raised $60,000 very quickly and exponentially covered the cost of their original investment. They went from collecting a couple of thousand dollars annually to their current annual collection of $2,800,000. The funds raised went to supporting student services and scholarship funds to promote the development of the United States’ youth. MSU liked the software so much they decided to continue to implement it for other programs on campus to draw in attention and capture support.

Mayville State University

Mayville State University is dedicated to excellence in teaching, service, and scholarship in dynamic, inclusive and supportive learning environments that are individually focused. 

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