Linda Poon, a freelance science and global health reporter for NPR News, reported on the medical technology missed with Hindu religion as a solution to the iodine deficiency epidemic in India. NPR News delivers breaking national and world news.

How Little Red Dots Could Help Women And Babies Stay Healthy

technology meets tradition

By Linda Poon| NPR News | 6/11/15

In the rural pockets of India, a lifesaving device may be hidden in plain sight.

Across the country, it’s not uncommon to see women sporting a small dot on their foreheads between their eyebrows. The mark is known as a bindi. And it’s a Hindu tradition that dates to the third and fourth centuries.

The bindi is traditionally worn by women for religious purposes or to indicate that they’re married. But today the bindi has also become popular among women of all ages, as a beauty mark. And it comes in all colors, shapes and sizes.

Now an initiative called Life Saving Dot is trying use bindis to deliver an essential micronutrient to women who might not be getting enough.


Modern Medical Technology Meets Tradition to Save Lives

350 million people in India are at risk for iodine deficiency.

Iodized salt is scarce and the soil where their crops are grown is iodine-deprived. It is critical for thyroid and cognitive function, brain development in fetuses during pregnancy and mental development in children. When the Neelvasant Medical Foundation and Research Centre came up with the idea of iodine-coated bindis to deliver live-saving micronutrients to people in India as a low-cost nutritional supplement they embodied the concept of technology meets tradition to deliver a forward thinking solution to an age old critical problem.

Most nonprofits share an age old problem of their own – fundraising and communications.  What can the amazing bindi solution teach you to help you solve your organization’s problems.  Think about it.

Learning from The Lifesaving Dot

When the latest and greatest technology meets tradition, you get innovative and powerful solutions. Solutions that could breathe new life into your fundraising. Cloud-based fundraising products are the newest generation of giving and they’re the future of nonprofits.

Mobile fundraising is the most sophisticated and simple way to securely receive donations, acquire new donors, record donor data and stay connected to your supporters with mobile messaging.

  • 84% of people own a smartphone
  • 75% of Millennials will instantly Like, Retweet or Share content
  • 65% of social media activity happens on a mobile device

When it comes to crowdfunding and sharing your mobile-responsive donation pages, mobile technology reaches your supporters the fastest and has the highest click-thru rate and engagement – regardless of their location.

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