Challenge

Every year, Memorial Medical Center Foundation hosts their annual gala with a ‘Dancing for Our Stars’ competition. In previous years, they garnered support through peer-to-peer fundraising strategies where the dancers would have their own pages and reach out to their networks to ask for donations. In 2018, they were looking for an easier way to collect donations and expand their donor base.

Solution

To help Memorial Medical Center Foundation achieve their goals, the MobileCause Digital Marketing Services experts recommended setting up a keyword and using text-do-donate before, during and after the event to make it easier to reach their constituents, expand their donor base and encourage in the moment giving. During the event, attendees texted their donation using a keyword (TANGO). With the live thermometer displayed on the main screen, they could see their donations in real-time, which created more excitement than they’ve seen at the event prior.

Impact

• 133 total gifts received from donors
• $463,408 total raised through this event
• $290 average gift size for event

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.