fbpx

888.661.8804

Menu

Mid-Atlantic Innocence Project

Founded

2000

How we helped

Collect online and offline donations

Customized online forms

Text-to-donate

Real-time donor recognition

Live fundraising event

Campaign strategy

Segment

Social Advocacy

Size

Small

82

total gifts received from donors

$31,578

total raised through this event

$385

average gift size for event

“The Digital Marketing Services team at MobileCause was exceptional in providing our team with the tools needed to be successful in generating the donations we needed to surpass our goal.”

– Todd Kimmelman, Director of Development

Challenge

MAIP was preparing to host their 11th Annual Awards Luncheon and was looking for ways to improve their ‘in event’ donation process in order to better engage and inspire their supporters.

Solution

MobileCause Digital Marketing Services experts worked strategically with MAIP to leverage text-to-donate during their event. MAIP wanted to ensure attendees felt comfortable texting in their donation, and to encourage donors to choose their own donation amount. During the event MAIP had a board member get on stage with a large live fundraising thermometer displayed behind him, and take out his phone in order to walk guests through the text-to-donate process. Using their phones, attendees were instructed to text 41444 to keyword EXONERATE, followed by their donation in any amount. Attendees could then see their donations in real-time, along with the total raised, via the event thermometer, creating an exciting giving environment.

Impact

The support for The Mid-Atlantic Innocence Project and their mission was overwhelming as they nearly doubled their fundraising goal to raise $31,578. Not only was this event a huge success in the moment, but it has also given MAIP the support and encouragement necessary to look towards the future of their mission. Now they can advance the hard work of making our world a better place through their efforts to overturn and prevent wrongful convictions of innocent people.

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Mid-Atlantic Innocence Project

With one of the highest success rates in the country for exonerating those who have been wrongfully convicted, the Mid-Atlantic Innocence Project (MAIP) works to prevent and correct the conviction of innocent people in D.C., Maryland, and Virginia.

Pin It on Pinterest

Share This