Millennials (born 1980-1995) are perpetually connected to mobile devices making it the most effective channel for this demographic to engage and donate. MobileCause solutions are designed to be the most sophisticated and simple way to receive a new wave of millennial donations.
Millennial Impact Report
Millenials are turning out to a be a charitable bunch, but you have to approach them differently than donors from other age groups. Achieve’s Millennial Impact Report revealed that members of Millenials care more about supporting causes than specific organizations (see infographic below). When a severe natural disaster occurs, millennials are more likely to jump in and engage with groups that are doing the most good. The report suggested that nonprofits take a “mobile first” approach to engaging with millennials.
Branded Online Giving pages reinforce that donations are going to important causes, not just organizations. Volunteer Fundraiser makes it easier than ever before for millenials to raise donations on behalf of important causes. Mobile Messaging ensures that organizations are able to stay connected with all their young supporters.
Millennials Share Immediately Via Mobile
The study also found that millennials are more likely to share information about the cause than a charity, especially if they can share content from their smartphones. This age group enjoys communicating through mobile and social media, and they will spread the word about aid after a natural disaster. This can give you speedy access to a much wider audience for your cause. Text to donate allows Millennials want to give any amount in the moment and share immediately.
View entire Millennial Impact Report