Technology has rapidly changed the face of the modern nonprofit organization. In a few short years, we have gone from relying on heavy desktop computers to slim tablets and smartphones. Many businesses even allow employees to use their own devices at work. If your organization relies on fundraising, mobile fundraising solutions are the ingredient you’ve been missing. Especially as organizations recruit higher numbers of millennials, mobile giving technology will give you more ways to tie charity into the heart of donors, volunteers and supporters. Mobile technology enables more convenient giving and communication programs.
What do millennials want in charitable giving?
In the next decade, many baby boomers are expected to retire, leaving more job opportunities for young adults. In fact, Business and Professional Women’s Foundation predicts 75 percent of the workforce will be comprised of Generation Y by 2025. There are 80 million millennials, which is larger than any previous generation, according to Forbes. 81 percent of individuals in this age group have given money to or volunteered for a cause or organization.
While some are quick to write this generation off as self-absorbed and entitled, millennials are proving themselves to be very charitable. In fact, 81 percent of individuals in this age group have given money to or volunteered for a cause or organization, Walden University and Harriss Interactive revealed in a 2011 report. This demographic was highly concerned with helping those in need. They rated this as a top priority, along with being a good parents and having a successful marriage. With the population number and priorities of millennials, employees should be targeting this group for corporate fundraising efforts.
It’s no secret that Gen Y loves social media. Millennials are motivated by causes rather than specific charities, and they communicate with each other about issues that are important to them through social networks. This age group is concerned with social issues, such as gay rights and health care, Forbes stated. Because Gen Y is highly tech-savvy, individuals use social media for everything from giving to increasing awareness for social injustice, which highlights the significance of these platforms as a fundraising channel. Mobile peer to peer fundraising makes it easier than ever before for Millennials to raise donations Mobile peer to peer fundraising pages (see example below) can be setup in just 10 minutes and can be used by people to easily.
- Receive 100% secure donations
- Promote across text, social media and email
Get millennials involved in fundraising
The predisposition to charity is already there, so organizations need to find the right ways to engage young donors. You have to find ways to embrace their enthusiasm, and mobile donations could be what you need. As more millennials become philanthropists, organizations will face more pressure to evolve and innovate.