In her most recent article on Beth’s Blog, Joan Garry discusses the need for nonprofits to start building up their next generation of millennial leaders. Joan is a professor at the University of Pennsylvania with a focus on nonprofit communications and leadership. Beth Kanter is dedicated to connecting nonprofits to leverage networks and data for social change.
Nonprofits Need To Nurture the Next Generation of New Leaders
By Joan Garry| 04/23/15 | Beth’s Blog
We need a new generation of leaders.Where can new leaders be found? Right in our own organizational backyards. We need to double down our commitment to professional development, to mentorship, and to creating leadership opportunities for our key people.
Here’s the truth. We don’t do this very well. Come on, you can’t really disagree. It’s not out of a lack of interest. We all get it intellectually. We need to commit to leadership development and mentorship. It’s absolutely critical to your organizational effectiveness and sustainability.
High leadership roles in nonprofits are retiring and it is time to shift our focus from old to new, baby boomers to millennials. With the retirement of many senior executives rapidly approaching, nonprofit organizations are going to be left scrambling to fill many leadership roles. It is now more important than ever to look towards the younger generation of millennials to fill these significant roles.
Millennials are the fastest growing group of donators in the nonprofit world.
Accommodating your fundraising strategy to better attract millennial donors is not only necessary, but vital to your organization’s success. Millennials prefer using mobile and are active daily on social media. Incorporating a good mobile strategy and using tools such as crowdfunding, is a great way to reach the millennial audience.