Millennials compromise the largest, most diverse generation in the United States. They were raised on digital content with 24/7 access to information, believe in being connected and seek out change. Unlike generations before, they switch their attention between media platforms (laptops, phones, tv, etc) 27 times per hour. Millennials will save the nonprofit world – among other things -over the next few decades. That is why Millennials matter.
Millennials Matter…in a Big Way!
Historically, the preferred method of giving has been via paper mail – otherwise known by charities as “direct mail” campaigns. But when was the last time you got a piece of mail in your mailbox, photo-copied it 10 times, passed it on to friends and they repeated that process? Probably never. That is why Millennials matter.
Baby Boomers may sit down and write a check to their favorite cause, but that’s about to change. And fast.
According to the Millennial Impact Report, 72% would rather share information about the cause they support and get ten of their friends to give $50 (aka crowdfunding). This is great for your organization because you are now reaching 10 (or more!) new people who care enough about the awesome changes you are making in this world to donate their hard-earned cash. Nurturing relationships ten-fold increase the lifetime value of your supporters and increase revenue. That is why Millennials matter.
Make History, Don’t Become It
As Millennials take over 75% of the workforce over the next 10 years, Work = Money. Essentially, Millennials will control the financial well-being of every for-profit and non-profit organization. That is why Millennials matter.
If they can’t find you in their digital world and contribute quickly through a user-friendly platform, they are likely to skip over your organization in favor of another that gives them what they want in the donation process. Responsive, integrated mobile fundraising promises to be that bridge into the future while making history for your current revenue. That is why mobile giving matters.
By Jeremy Koenig, MobileCause Director of Marketing