For the first time in history, 51% of all emails are now opened with mobile devices.Writing subject lines in mobile email is incredibly important. Here are some tips we’d like to pass on from our friends at MailLands Technologies:
1— Keep your subject line short
Keep your subject line under 50 characters. The shorter the better.
2—Avoid CAPS and Exclamation!!! points
Stop yelling at your subscribers… it may be tempting to use caps and exclamation points… but it’s one of the most ineffective ways to get an email read.
3—Don’t use certain terms including “donate”
Everyone hates a mooch… don’t be that friend. Avoid using words such as “donate” “assistance” “help” and “free” in the subject line.
4—Tell, don’t sell
Your subject line should tell what the email is about… not solicit a donation.
5—Ask a question
Try asking the recipient a question he or she will answer “yes” to.
6— Say something obscure
Get a little weird… at the end of the day you got their attention right?
7—Start a thought
Connect with the recipients by having them finish a thought you provoke.
8—Create a sense of urgency
No one wants to miss the best party of the year… great subject lines invite them to the party.
9—The from line is just as important as the subject line
Unless you are a big brand, avoid using your company in the “from” line. Instead use a first and last name as if you were writing a personal email.
10—Take your time
When you are crafting a mobile fundraising email, spend as much time creating the subject line as you do the message itself.
By Daniel Scalisi, Founder/ EVP Sales & Market Development