Reporting for the Contra Costa Times, George Kelly covers Cycles of Change‘s recent theft of bikes and helmets that has left the nonprofit dedicated to helping children with ride safety training, advanced bicycle adventures, bicycle restoration workshops, and environmental science programs, scrambling for donations. Mr. Kelly is a reporter for the Bay Area News Group’s breaking news team.
Oakland: Nonprofit scrambling after a thief steals dozens of bikes, helmets
George Kelly | Contra Costa Times | 1/12/15
An Oakland nonprofit is hustling to meet its commitment to serve hundreds of East Bay children after a thief drove away with a rented truck loaded with dozens of bikes and helmets outside its headquarters.
Cycles of Changes said it wants to collect 100 bikes in 100 days to make up for the theft outside its shop on 23rd Avenue near International Boulevard.
The organization is seeking cash donations to cover the cost for refurbished bicycles, safety classes, healthy snacks and helmets, and it is also accepting bicycles in good or repairable working condition or good used parts.
When Fundraising Emergencies Strike, Mobile-First Digital Solutions Come to the Rescue
Fundraising emergencies like the one Cycles of Change is now facing happen to nonprofit organizations every day. All types of situations happen, big and small, that may leave the nonprofit in a financial lurch, running around trying to figure out how they’re going to quickly raise money in order to fulfill their mission.
Mobile-first digital fundraising and communications strategies offer options that allow organizations with unforeseen fundraising needs to respond rapidly to raise awareness and funds quickly and easily. Here’s an example of how it could work for Cycles of Change:
They could set up a mobile-friendly crowdfunding campaign page, customized with a photo showing their kids riding or working on bikes along with a personalized message telling supporters about the robbery and a message asking for their help to raise the needed donations to fulfill their goal of 100 bikes in 100 days. It takes only a few minutes and the crowdfunding page link could be shared with supporters via email, Facebook, Twitter and text message.
Participants could then donate and/or sign up to become fundraisers on the org’s behalf, also promoting their individual pages on Facebook, Twitter, email and text right from their mobile phones with just a single tap. Plus, each fundraiser would get their own text-to-donate keyword. All donations would be sent directly to Cycles of Change with donors showcased in real-time.
Crowdfunding allows organizations with unforeseen fundraising emergencies to respond rapidly to whatever need they may be facing with the average nonprofit crowdfunder raising $568 and 5 out of 8 donors will be new to your organization.