In an article for The NonProfit Times, Mark Hrywna examines the findings in the Indiana University Lilly Family School of Philanthropy‘s outlook on giving to charitable organizations, which is projected to continue growing into next year. The School provides training and empowers students and professionals to be innovators and leaders who create positive and lasting change through philanthropy to improve the world. Mr. Hryvna is a Senior Editor with The NonProfit Times and focuses on stories about nonprofit governance, transparency and finances.
Giving Study Projects Consecutive Yearly Hikes
Mark Hrywna | The NonProfit Times | 1/20/16
Charitable giving is expected to continue to grow through next year, rising by an estimated 4.1 percent in 2016 and 4.3 percent in 2017, according to a new forecast.
Total giving in both years will be slightly less than the 40-year average growth rate of 4.4 percent, according to “The Philanthropy Outlook: 2016 and 2017,” released today by The Lilly Family School of Philanthropy at Indiana University-Purdue University in conjunction with consulting firm Marts & Lundy.
Powerful Mobile-first Technologies Are Within Your Grasp
The Philanthropy Outlook forecasts that a total of $33 billion will become newly available to charitable organizations from all types of donors in 2016 and 2017. However, because of ever-changing conditions in the sector, they do warn that nonprofits must remain alert to factors that may influence giving overall, like understanding donor behavior.
The study also implies that in order to effectively reach large groups of donors and maintain supporters, organizations must embrace and incorporate new technologies and innovations. Mobile-first solutions fit the bill and allow you to gain 62%, new donors, increase event fundraising by 35%, reach donors 98% of the time and increase responses by 34%. They allow you to easily set up and manage compelling fundraising and communications campaigns that will reach and engage supporters from any device, wherever they go.
Leverage the power of mobile-first technologies like crowdfunding for nonprofits, dynamic events, mobile-friendly online forms and mobile marketing to impact your organization’s future growth and prosperity with increased donor engagement and maximized donations.