Mobile Friendly Design Will Revolutionize Your Website
In a mobile-centric world, first impressions depend on providing visitors the best experience on your website and donation form–regardless of the device used to view them. So far this year, 81% of adults own a a smartphone in the United States.
See non-mobile friendly (before-left) and mobile friendly (now-right) website transformation example from Global Green. This website below was built using Squarespace, which is one of the most advanced and easiest to use mobile-friendly website templates available to nonprofits.
Aside from choosing nonprofits and causes they can relate to, donors are more willing to give money to organizations that make it simple to do so. It makes perfectly good sense, too.
If a potential donor clicks through to your nonprofit’s site via mobile and experiences difficulty locating the donation form, that person will likely abandon the donation altogether.
Just a few mobile-friendly updates to your site will have a major impact on search results, too. As of April 21, 2014, Google implemented algorithm updates that favor mobile optimized and responsive sites for mobile search. Responsive design uses the same website content and URLs/web addresses across all devices. This makes it easier for search engines to find and index your content, and also makes it easier for visitors to engage with, and share your content.
4 Mobile-Friendly Updates To Get You Started
Try these four mobile-friendly updates to better optimize your site and increase opportunities for your nonprofit:
1. Leverage mobile-responsive design
Responsive design is a type of website template that adapts to a user’s device, browser, and screen size.
This is especially important considering research from Smart Insights which shows that 61% of people have a better opinion of brands that offer a good mobile experience. By leveraging responsive design, nonprofits are better equipped to adapt to donors shifting preferences.
Tip: Choose a template that automatically makes fonts, images and videos mobile friendly
2. Keep branding consistent between your website and donation form
The logo, photos, colors and required fields should all reinforce the intention of the gift and give the donor no reason to abandon your page. The best way to optimize a donation form for mobile users is to only the required fields you need to process the donation.
If you want to raise more money for your nonprofit through mobile, the donation process should be as easy as possible. Sometimes you may need a little help creating a donation form that directly reflects your website. Hiring a nonprofit technology consultant is the best way to go. Not only do they have the experience to work with your existing fundraising software to create a form that reflects your brand, but they can also customize the donation process so that it aligns with your fundraising strategy.
Tip: Eliminate unnecessary fields on forms. Focus on valuable info like mobile number and email that can be used for future communication with supporters.
3. Use video to increase awareness
Adding video content to your mobile site is an effective way to convert site visitors into donors. A report from Mist Media shows the average Internet user spends 88% more time on a site that incorporates video.
Adding informative, interesting video content to your mobile communications strategy will go a long way to creating better supporter relationships.
Tip: Use <iframe> embeds, as these allow for compatibility with a broader range of mobile devices/browsers.
4. Provide a clear call to action
A very clear call to action on the landing page of your mobile-friendly website will quickly direct supporters to ways they can help–including how to make a donation on a mobile-friendly form.
In the case of nonprofit organizations, the options to donate, get involved and learn more should be easily accessible and visible on the landing page of the site. Additionally, calls to action should be visibly appealing, easy to read and intuitive.
Tip: Your donation button should be the focal point of your website and should link directly to a donation form that can be completed in seconds.
By creating mobile-optimized sites, nonprofit organizations have a better chance of converting site visitors into donors. To make sure your site is mobile-friendly, Google created a tool–its mobile-friendly test–which can analyze your site’s URL and determine if the page design is properly optimized.
Jessica Bernstien, Marketing Manager