Because mobile fundraising is a relatively new marketplace, the parameters are constantly being defined and redefined. We have come across more than our fair share of confused customers. They all cite similar myths and misconceptions about the growing mobile fundraising space. Today, our staff of experts have put to rest some of the common myths about mobile fundraising facts.
Communication and fundraising is changing fast—Here’s a list of mobile myths we’ve exposed so far
MYTH #1: The nonprofit receives only a small percentage of the funds raised.
FACT: With MobileCause, the Non-Profit receives from 90% – 100% of all successfully collected donations.
In the past, mobile technology has been expensive. Carriers however a few years ago instituted a new rule whereby they pass 100% of a cell phone billed donation to our text2donate service that keeps your cost of raising money to below 10%. We keep our costs low because we are being strategic about growing this market and about getting more money into the hands of the non-profits. Our business model is centered around getting the most sophisticated tools into the hands of the people who are doing the most good.
MYTH #2: Mobile Giving turns larger donors into smaller donors.
FACT: With MobileCause, every client has a dedicated mobile strategist to help you design your campaign around acquiring new donors, not pulling from your existing support base.
Our 40+ years of combined non-profit experience together with our technological expertise makes us uniquely equipped to advise each non-profit on a one-on-one basis. Our research shows us that whether or a $5 or $10 donation with Text2Give or donation of ANY size with Text2Donate, the mobile donor is someone you would have lost otherwise. The mobile donor is one whom didn’t have a pen, check, or didn’t want to pull out their card or go online – they are a truly incremental donor.
MYTH #3 No one wants to get a text from an organization, it’s not personal and it feels like spam.
FACT: Your broadcast messages can be as personal and creative as you are.
Because the spam laws on mobile require that participants double-opt in, your list will be full of people that have made a dedicated decision to hear from you on a regular basis. In order to prove this point, I will point out a shameful secret. I subscribe to Conan O’Brien’s text broadcasts. They are humorous, informative and often have links to other things I am interested in. When my phone rings with a new text I am always happy to see Conan’s name on my screen. Conan has been sending me updates daily for about 2 months, because they have been so enjoyable and specific to his cause (and yes it is a cause, though not a non profit), I have decided to purchase 2 tickets in his upcoming tour. Do you see where I am going with this? Your organization can build broadcasts that encourage and empower your audience toward your cause, then give additional calls to action to an already devoted audience.
MYTH #4: The technology is so sweet, the money practically raises itself!
FACT: The technology is amazing, but the heart of fundraising still lies in the vision of your organization.
Fundraising is a heart-based decision. We often think of monetary decisions as being numbers oriented, calculated, and methodical. In the world of charitable giving all money is emotional. Your job as the non-profit is to help your prospective donors to understand the impact you are making and compel them to join you. Our job at MobileCause is to make it as easy as possible when they do.
MYTH #5: Mobile works from day one.
FACT: Like all mass communication mediums, there is an art to mobile.
Optimizing your mobile success takes practice, but that is what your MobileCause team is here for. Your Mobile Ambassador and Mobile Strategist will bring you up to speed on best practices, success strategies and currently functioning campaigns. Mobile may take practice, but as the next generation communication channel, starting today is paramount to your success tomorrow.
By Jeremy Koenig, Head of Marketing