Mobile giving is the best way to capture an impulse and the most convenient way for nonprofit organizations to raise donations, gain new donors and communicate opportunities.
Consider these Mobile Giving facts
$10 carrier billed donations on mass media enables nonprofits to reach hundreds of thousands of new donors that otherwise would not give. New Text to Give features include custom thank you messages and links. Supporters can now be sent additional text messages with more opportunities to give and get involved.
What if I want to raise more than just ten dollars from supporters and I need to receive supporters personal information for donor cultivation?
As mobile giving commerce continues to increase on smartphones – credit and debit card text donations are the best way to receive donations of any amount. Text messages trigger mobile giving donation pages branded to nonprofit organizations. Supporters who drop off can be followed up by phone call to ensure the highest level of fulfillment.
What if I want to send follow up text messages to donors and supporters to promote opportunities throughout the year?
95% of all texts are read, and most people read them instantly, making text messaging the most personal form of communication (phone.com). Direct mail, email, and social media are strengthened when texts are strategically sent to supporters.
What if I want to empower my team and key supporters to fundraise for a cause?
Nonprofit supporters can have their own peer to peer mobile giving fundraising pages to raise money. It’s like they have a credit/debit card collection device in their pocket in which funds go directly to your cause. These pages are especially effective when used across text, Twitter, Facebook and email. Incredible![/two_third_last]
As more and more philanthropic GenXers and Millenials support causes with their time, energy and resources – mobile giving tools will continue to become increasingly important. We recommend downloading the mobile giving ebook below to get started.
Sean MacNeill, MobileCause CEO