For the Daily Mirror, Kelly Ann-Mills covers the yearly Teddy Bear Toss, which took place at a recent Calgary Hitmen hockey game and which netted over 28,000 stuffed animals for charity.  Ms. Ann-Mills is an E-edition Editor at the Daily Mirror, a Journalist, and Photographer.

Watch brilliant moment ice hockey fans throw over 28,000 teddy bears at players for charity

mobile marketing for charity

Kelly Ann-Mills | Mirror | 12/9/15

It was raining teddy bear confetti as the fans aimed to beat their record at the annual Teddy Bear Toss at the game on Sunday night. This unusual sight stopped a professional ice hockey game for more than half an hour as fans threw 28,815 teddy bears onto the rink. The Calgary Hitmen have held the event every year since 1995 when they collected 1,323 bears. All the stuffed toys get taken to around 50 children’s charities in the area.


Mobile Marketing for Charity Can Make Raising Money For Your Cause As Fun as A Rink Full of Teddy Bears

The fans of the Calgary Hitmen clearly have a lot of fun every year throwing teddy bears for charity at their local hockey team. Now your org can use mobile marketing for charity to have your own fun promoting a unique crowdfunding campaign.

Wacky Wager Crowdfunding

Invite supporters to participate in a Wacky Wager crowdfunding campaign by promoting your org’s mobile-friendly crowdfunding form via email, social media, and text message.

Your form instructs volunteers to donate or sign up (enter the competition) to become fundraisers. Each volunteer fundraiser can customize their own crowdfunding page with a picture, personal fundraising goal, and details on something wacky they are willing to do when they reach their target, like do a funny dance in public, dye their hair purple, or shave their head altogether.

Don’t worry, even if they miss their fundraising mark, your org still gets whatever donations they raise on your behalf. Your volunteer fundraisers can promote their crowdfunding pages by texting a link to their friends and family and by posting to their social network.

Make the most of mobile marketing for charity with text updates to let supporters know the progress of your wacky competition, encourage volunteers to keep up the good work, and to thank everyone for all their hard work and contributions once your campaign is over.

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