In his article for the Huffington Post, Alexander Howard interviews newly appointed Health Department CTO, Susannah Fox, who plans to deliver and improve health care through technology. Alexander Howard is a Senior Editor, Tech & Society for the Huffington Post, Alumnus of Tow Center Radar, Dad, husband, writer, citizen and cyclist.
Meet The Woman In Charge Of Making The U.S. Health Department Smarter
By Alexander Howard | Huffington Post| 5/29/15
Susannah Fox, an expert on how the Internet affects Americans’ health, is now in charge of improving how the United States government uses technology to deliver and improve health care. The entrepreneur-in-residence at at the Robert Wood Johnson Foundation was appointed on Thursday as the health department’s new chief technology officer, and is the first woman to hold the position.
Fox plans to liberate more health data for the public good, nurture entrepreneurial spirit within the immense HHS bureaucracy and highlight how citizens are improving their own health and well-being — all themes that she’s been passionate about for years.
Susannah Fox points out in her interview that the combination of mobile and social has not only provided us access to information, but more importantly, access to each other. She plans to push the use of mobile social technology to improve how information is shared in order to provider a higher level of care and patient access to health care information.
Mobile Social Numbers Don’t Lie.
A recent look at global statistical indicators on the substantial number of internet users and mobile social accounts by WeAreSocial.com demonstrates why Fox is so keen on how people are using technology, like smartphones, to relate to each other, their health care providers and her agency.
For nonprofits, this peer-to-peer landscape is no different. With more affordable devices and faster speeds, smartphone penetration has skyrocketed and significantly affected the way your donors interact on their mobile phones with each other and your organization.
They’re Not Just Talking and Texting. Donors are using their mobile phones to email and go online, so make sure your website and fundraising pages look good on small screens. And on social media, 65% of all interactions are happening on mobile devices. This mobile social activity includes catching up on the latest news, taking and posting photos and videos and sharing all of it with a network of friends and family. Take advantage of this highly effective promotional tool to connect with your existing and new audience members.
What Can You Do? We recommend that you capitalize on the sheer number of smartphone users to help you with your outreach and fundraising efforts. In the U.S. alone, nearly two-thirds of all adults owns a smartphone with highest percentage being not just young adults, but adults (potential donors) with the highest levels of education and income. Also, post regularly on social media so you can connect with them where they spend much of their time with information about your fundraising campaigns and links to donation pages. Just remember to make your mobile social posts fun, interesting, moving – basically worth sharing – with a strong call to action that will compel them to click through and help you achieve your goals.
Adopt an effective mobile social strategy that leverages the power of technology to help improve outreach, access to information about your charity or cause and to grow donations to your organization.