Mobile and Social Media
I unabashedly borrowed this title from the Pew Internet and American Life Project that I decided to read again this week. And, it again reinforces why all…let me repeat in caps, ALL nonprofits need to start now (if they haven’t already) intentionally developing a mobile and social strategy.
1—Download Pew Mobile and Social summary slide show
2—Use it to influence/justify/start/enhance your organizations mobile and social media strategy
Let me begin with a true emerging development/technology story. Years ago as a new development officer at a prestigious university, I was part of the team designing a $150M capital campaign (which was considered a large campaign back then) and as we were designing the CASE statement and supporting materials one of us young punks in the room (might have been me) suggested we capture email addresses in all our printed material. To my surprise, elders in the room who had much more experience than us young ones nixed the idea.
Why did this happen?
• Email will not be adopted by general public
• It was considered too impersonal
• Lack of control of messaging
• Data collection wasn’t possible in existing system
All that being said…
12-18 months later we were reprinting much of our material, having our data management system add the field and including it within the standard donor info cards, etc.,. Guess what, some other universities down the way initiated campaigns—much larger than ours—and they did seek email addresses from the outset. The point I’m trying to make is… we now are at that same juncture with mobile. Most nonprofits are not collecting mobile numbers in spite of the fact that it (mobile) is the needle for personal communication. If our NPO is one of those not acting on mobile I hope the following will influence you and the decision makers in your organization to act now.
Mobile (The Needle) Stats
• 88% of all adults (18 years plus) have a cell phone
•46% are smartphone users
•9% of all adults have made a mobile donation
Social Media (The Thread) Stats
•40% of internet access is through mobile devices
• Smartphone users have higher than average household incomes
• More and more users are making purchases on their phone.
•Remember today 9% of all adults have already made a mobile donation
So let’s wake up and be honest with ourselves. Whether or not our organization has a mobile/social strategy, we are already being viewed and making impressions via the mobile needle and social threads utilized by our donors, those we serve and the general public. Lastly our competition probably is already using mobile/social. Don’t be left behind…a needle and thread can create new trend setting garments for your NPO and quickly and affordably save/repair many mistakes. MobileCause has solutions that can help!
By Jeremy Koenig, Head of Marketing