Technology allows us to reach our audiences through the most personal device they own making Smartphones Surpass Personal Computers.
About 74% of the US population has access to the internet, whereas 91% of us are wireless subscribers. Additionally, the average American has about three email addresses, at least one of which changes whenever they switch jobs. But we don’t have to change mobile numbers when we change jobs. We don’t even have to change mobile numbers when we change carriers.
Since we now can take our mobile numbers wherever we go, our mobile phone is an anchor of sorts. Industry research also shows that most of us read our text messages within 15 minutes of receipt. Email, if it is opened at all (standard open rates are around 30%), gets read within 48 hours. The immediacy of mobile presents a new kind of user experience and a new opportunity to provide real time connection with your supporters.
A recent CNNMoney.com report noted that smartphones surpassed PCs in shipments over the last quarter of 2010. This trend has become indicative of the kinds of devices people are using for their everyday computing needs. Now it is not only a milestone for technology but one you should consider when planning your fundraising strategies. From enticing people with polling to inspiring them to make a difference by volunteering and/or donating to your cause, mobile engagement is a necessity for non-profits. Mobile platforms provide an immediate and interactive tool for nonprofits to begin a new type of conversation.
Technology never moves in reverse. Your audience is using their mobile phone to do almost everything. From something as simple as Facebook to something as complex as mobile banking, your audience is using their mobile devices to connect. The question is, how can they connect to you?
Sean MacNeill, MobileCause CEO